Sessions at SXSW Interactive 2012 of type Panel

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Friday 9th March 2012

  • @TVEngagement: Does Social Media Drive TV Ratings?

    by Ellen Stone, Colin Helms, Susie Fogelson, David Jones and Tara O'Donnell

    Social media companions and multiscreen viewing experiences are now as synonymous with premiere, primetime television as your living room couch. However, what does all this multitasking and social engagement mean for the networks promoting shows? Nearly every major network and cable outlet includes at least one social media component to compliment its linear programming, driving engagement with its viewers. But, why? This panel will explore (and hopefully answer) what is the measurement of success in multi-screen viewing. Does social media directly drive ratings? Does social/digital buzz translate to more eyeballs on the screen, or just more critics? We will delve into how social media is driving tune-in and increasing buzz surrounding linear programming. We will look at spikes in viewership associated with spikes in social media and strong SM campaigns through various case studies and examples.

    At 2:00pm to 3:00pm, Friday 9th March

    In Capital Ballroom, Omni Downtown

    Coverage audio clip

  • Branding Without Bullshit: Building Social Media-Proof Brands

    by Valerie Petrusson, Bobby Johns, Britton Upham, Rick Wittenbraker and Henri Mazza

    Consumers don’t believe marketing. We believe our experiences. Our friends’ experiences. Even complete strangers’ experiences. In an always-on, social media-enabled world, consumer experiences – and consumers’ willingness to share them in the moment – can make or break a brand. For brands, it’s not what you say but what you do. No longer can brands hide behind a façade of artifice. A big idea and a break-through campaign may generate buzz, but is it a big idea that could be slapped on to any other brand in the category? If so, the rewards will be fleeting.

    Austin is an incubator for the quirky and creative. It’s also an epicenter for authenticity, with a culture not afraid to call bullshit. We’ll explore what it takes to build a brand with the authenticity to sustain and flourish in the cynical, exposed world of social media-empowered consumers: the rewards, but also the risks, and the challenges you can expect to confront along the way.

    Panelists from some of Austin’s most beloved brands -- Alamo Drafthouse, Hotel San Jose, YETI coolers, and McGarrah Jessee, brand advisors to Shiner Beers, Whataburger, Costa sunglasses and Frost Bank –- will share their stories and discuss the paths they took to achieve success.

    At 2:00pm to 3:00pm, Friday 9th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

  • Brands As Patterns

    by Walter Werzowa, Greg Johnson, Marc Shillum and Robin Lanahan

    Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value? This panel will debate, show examples and outline a new model within which experience designers show how brands should behave.

    If you can't make this session, an encore presentation will be given on Saturday, March 10: 9:30am at the Austin Convention Center in Ballroom EF.

  • Building a Jewish Presence Through Social Media

    by Brian Block, Jennifer-Joy Bronk, Bob Watts, Leisa Holland-Nelson and William Daroff

    Quick and effective communication may run afoul of traditional Jewish culture for the “The People of the Book.” Consuming information in 140 characters requires true customization of message. Branding a nonprofit in a digital world is a highly effective endeavor, and a new feat for organizations nearly or exceeding a century in age! This panel’s discussion will focus on three key issues:( 1) Targeted Update Messages; (2) Bridging technological gaps between community leaders/communicators and social media experts; and (3) Community Engagement.

    At 2:00pm to 3:00pm, Friday 9th March

    In Room 5ABC, Austin Convention Center

    Coverage audio clip

  • CNN's Black in America / Silicon Valley: Aftermath

    by Wayne Sutton, Hank Williams, Hajj Flemings, Soledad O'Brien and Jason Samuels

    In the summer of 2011, New Me, the first technology accelerator focused on African American's was launched. The inaugural class was covered by the CNN documentary "Black in America" along with an exploration of the issues underlying low minority representation in the tech industry. This panel will discuss the issues raised, things not seen in the documentary, and the aftermath of its airing. Panel participants will include Soledad O'brien, the documentary reporter, and Anchor of the CNN Morning Show, Jason Samuels, the producer of the Black In America Documentary, and New Me Participants Hajj Flemings, Hank Williams and New Me co-founder Wayne Sutton.

    At 2:00pm to 3:00pm, Friday 9th March

    In Room 6AB, Austin Convention Center

    Coverage audio clip

  • Digital vs. Print: Storyboard to Digital Delivery

    by Keith Barraclough, Chris Wilkes, Joe Simon, Liz Schimel and Perry Solomon

    This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, Keith Barraclough, the panelists include CTOs, digital marketers, programmers and digital publishing pioneers from major publishing houses who all have a hand in generating unique digital content along with translating print content into an interactive format. The panelists will share feedback from real-world users describing how they interact with digital content differently than print. Additional topics of discussion include: how advertisers are making the shift from print to digital, how technology is personalizing the magazine experience, how workflow tools have changed now that the month-long print lifecycle no longer applies and how publishers are collecting and using metadata to enhance the reader experience.

    At 2:00pm to 3:00pm, Friday 9th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Get Smart! Hack Your Brain for Peak Performance

    by Megan Miller, Daniel Wetmore, Michael Scanlon and Dave Asprey

    The “quantified self” trend of tracking and tweaking physical performance is all the rage in Silicon Valley, especially among type-A data geeks and weekend-warriors hoping to gain an athletic edge. But the most interesting “body hacks” won’t just make you faster, stronger or leaner… they’ll actually improve your brain.

    We’ll explain how to dramatically cut the time it takes to learn a new skill by writing critical information to your brain’s hard drive during sleep. You'll learn how to grow relaxed and calm with the help of a heartbeat- and brainwave-syncing device. And we'll explain how to feed your brain with the optimal nutrition for high-powered cognitive processing.

    In this panel, you’ll get an overview of the current state of cognitive enhancement from Bonnier R&D technology researcher Megan Miller. Brain-hacker Dave Asprey will deliver a first-hand look at the fringes of self-experimentation. And you'll find out how emerging software and biofeedback technologies are making it possible to improve sleep, cognition and memory from Stanford neuro-scientist Daniel Wetmore and Lumosity.com cofounder Michael Scanlon.

    At 2:00pm to 3:00pm, Friday 9th March

    In Salon H, Hilton Austin Downtown

    Coverage audio clip

  • Making a Grand Entrance: How to Launch a Product

    by Margit Wennmachers, Brandee Barker, Alex Constantinople and Kira Wampler

    You have the vision, you have the product, and you have the funding; it’s your time to make a splash. How do you turn a brilliant vision into a successful reality? Without the proper launch strategy, even the best idea can fall flat. This panel of marketing and PR mavens will take you through best practices for taking a product from stealth to superstar, including strategies for building anticipation, managing hype, handling speculation/misinformation, providing a cure for the common launch, and how to tap into buzz to predict sales/adoption and get customers engaging.

    At 2:00pm to 3:00pm, Friday 9th March

    In Salon B, Hilton Austin Downtown

  • OMG Your RFP Is Killing Me

    by Joe Rinaldi, John Stephens and Todd Nienkerk

    RFPs are like online dating. The WORST KIND of online dating. Imagine an online dating experience where all users have uniform information provided, one picture (and there's no telling how old it is...), a host of clinical, antiseptic statistics and data, and from that information, you have to select a date and commit to more than just one rendezvous. You have to commit to 6 months of dating.

    This is what RFPs do. They take vendors and strip them of their individuality in the hopes of surfacing an illusion of an apples to apples comparison. Stripping creative firms of their creativity while presenting their capabilities and their work, is like trying out a new starting pitcher by asking him to write an article about Steve Carlton.

    There has to be a better way. In this panel, business development professionals will speak to the RFP process and other options. Ways to circumnavigate an RFP will be discussed. Creative alternatives will be outlined and the strengths and weaknesses of RFPs will be analyzed. If you are building an RFP now, this is your intervention. If a project looms on the horizon, learn about your options. If you like a good war story, we'll be comparing scars like Robert Shaw and Richard Dreyfuss in Jaws.

    Let's start architecting a better process. Let's provide a solution that maximizes creatives' capabilities and speaks to clients' requirements, all while building a project team that collaboratively launches an amazing result.

    At 2:00pm to 3:00pm, Friday 9th March

    In Ballroom BC, Austin Convention Center

  • Popping Your Bubble: Stories of the Digital Divide

    by Dean Davis, Dee Davis, Eric Martin and Allison Aldridge-Saur

    At SXSW 2011, there were tweets where people were just coming to the realization that not everyone out there has a smart phone or tablet. This panel is designed to demonstrate how those who live and work in communities with limited access cope and compensate. The panel will represent people from rural areas and communities of color that deal with these issues every day. Discussion will be around obstacles to and solutions for getting broadband access, as well as how people creating sites and online tools that want to reach these audiences can engage with them.

    At 2:00pm to 3:00pm, Friday 9th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Raise Your Profile Using SXSW

    by Theda Sandiford, Brian Zisk, Hugh Forrest and Evan Cohen

    It takes a lot of money and effort to get to SXSW. Now that you've made it to Austin for the big event, what are the tips, tricks, and best practices you can use to effectively raise your profile?

    At 2:00pm to 3:00pm, Friday 9th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

  • Sex on the Web – The Sabotage of Relationships?

    by Julie Gillis, Sadie Smythe, Rosie Q and Mia Martina

    People want to confess who they are to someone, anyone. And they want to discover who they are through that dialogue. Bonding occurs through disclosure and empathetic acceptance of that disclosure, as a result of confession. It is the basic transaction of relationships. The producers of the Austin-based performance series BedPost Confessions will discuss ways in which sexual content on the Internet helps facilitate the forming of new relationships, assists in transforming relationships, and explore how accessibility to such content might also sabotage them. We will examine the following questions and will also open the session for questions at the end.

    Issues addressed in this session will include:

    -- Has the Internet helped us become more sexually open or just lonelier?
    -- How is the flow of sexually explicit images and conversation impacting the way we define commitment in a modern relationship?
    -- Does online sexual correspondence via sexting, Facebook, Twitter etc. sabotage relationships or help them?

    At 2:00pm to 3:00pm, Friday 9th March

    In Driskill Ballroom, Driskill Hotel

  • Social Change, Social Media & Social Filmmaking

    by Dorothy Engelman, Sherien Barsoum, Meghan Warby and Rob Dyer

    Bringing together top filmmakers, change agents & digital communicators, this panel will share practical tips, tools & tactics for activists, non-profit pros, volunteers & creatives to affect social change through documentary-style online video.

    As online video consumption increases dramatically, your organization or cause should be developing long-term or campaign-focused strategies for film. Whether you intend to raise awareness or funds, using video efficiently & effectively could be the key to inspiring action.

    This panel includes new media pioneer Dorothy Engelman, who specializes in creating content for non-profits & founder of Get Involved, a network for volunteers; Rob Dyer, founder of Skate4Cancer & star of multiple engaging online videos & short docs; & Sherien Barsoum, former social worker & documentarian behind ‘Colour Me’

    At 2:00pm to 3:00pm, Friday 9th March

    In Room 9ABC, Austin Convention Center

    Coverage audio clip

  • The Future of Lifestyle Media

    by Grace Bonney, Camille Styles, Tolly Moseley and Andrew Wagner

    Lifestyle media is big business. And in a down economy, DIY culture (sewing, canning, etc.) has seen a trendy resurgence. But the lifestyle industry is rapidly changing. How can you break in? Once in, how do you stay current? This panel will first define the nebulous term “lifestyle media,” from national design magazines with full staffs to small, personal blogs headed by creative individuals. Who is the target market for lifestyle media? What do they want / need? How can you transition from being a lone, creative blogger to a nationally known resource? Second, we’ll discuss innovation in lifestyle media. Where is the innovation? How does the rise in online lifestyle media change the traditional media landscape? What’s the future of lifestyle media? Finally, we’ll discuss the nuts & bolts of lifestyle media. How do you hone your focus? Is your expertise more style-oriented? Are you a foodie? How can you channel your interests and knowledge in the right direction? Our panelists include the founder of one of the world's most popular design blogs, and editor-in-chief of a national lifestyle print magazine. Get a behind-the-scenes look at the relationship between print and online, and how major players in lifestyle media are working together.

    At 2:00pm to 3:00pm, Friday 9th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

    Coverage note

  • Why Invest in Health Tech?

    by Shwen Gwee, Aneesh Chopra and Lisa Suennen

    Why Invest in Health Tech? Education, Inspiration, and Funding Advice for (Social) Health Tech Startups. This session is sponsored by Health 2.0 and Boehringer Ingelheim

    At 2:00pm to 3:00pm, Friday 9th March

    In Salon A, Hilton Austin Downtown

  • Design from the Gut: Dangerous or Differentiator?

    by Laurel Hechanova, Naz Hamid, Phil Coffman, William Couch and Jane Leibrock

    The internet is a never-ending data source. Through it we are able to monitor visitor activity, study traffic patterns, and use these analytics to help guide users in the directions we want. Usability testing gives us behavioral information which can either affirm design decisions or inform necessary changes. Research and analytics go a long way in selling a creative direction to clients who are focused on engaging with their customers and in how marketing dollars will impact their bottom line. But what about a designer's instinct—that moment when a designer just knows what they're building is right? When and how do their years of professional experience, inspirational collections, and life observations become deciding factors? Learn from a panel of design veterans, with experience that ranges from client services to product development, about past experiences and their personal stance on the subject.

    At 3:30pm to 4:30pm, Friday 9th March

    In Ballroom BC, Austin Convention Center

    Coverage audio clip

  • Enhanced Interrogation: The Modern-Day Interview

    by Beth Davidz and Jayna Wallace

    You've updated LinkedIn. Created your about.me profile. Nailed your elevator pitch. Congratulations! You finally landed that elusive interview. Now what? Demand for talent in the tech industry is supposedly at an all-time high, but actually getting the job isn't as simple as it used to be. Running the interview gauntlet can range from technical questions to absurd mind games. These days it's no surprise to go through multiple phone screenings and Skype video conferences before you ever get to the onsite interview. What are they looking for? What will they ask? Find out how to survive the interview minefield.

    At 3:30pm to 4:30pm, Friday 9th March

    In Citadel, Driskill Hotel

  • Give Me an Invite! Creating User Demand at Launch

    by Eric Vishria, Michael Seibel and Erick Schonfeld

    Nobody likes waiting in line, whether for a party or an exclusive beta invite, unless they can skip it or be the “cool kid” who doles out invites to friends. RockMelt tested this theory when their browser initially launched under the cloak of private beta and allowed users to help their friends “jump the line”. Others have seen similar success like Google+ and Turntable.fm which left people scrambling for invites from friends. But what’s the secret behind building buzz via exclusive access without alienating potential users?
    Beta and Alpha testing is becoming increasingly popular as people vie for early adopter status. Panelists from initially exclusive products will discuss the psychology behind exclusive access, the benefits of an invite system, and how gated access helps you attract the right users. This conversation is a must for any startup looking to make a splash at launch.

    At 3:30pm to 4:30pm, Friday 9th March

    In Salon C, Hilton Austin Downtown

  • How to Lose Co-Founders and Alienate Startups

    by Seth Blank, Orian Marx, Alexandra Cavoulacos, Kathryn Minshew and Vivek Sharma

    Most startup entrepreneurs, investors and incubators will tell you that two founders are better than one. What they won't tell you is two founders are more likely to try to kill each other - or at least kill their startup. Co-founder disasters are a bit of an industry taboo. We never hear about most of them. Many great entrepreneurs have had to sacrifice a beloved startup to learn valuable life lessons about working with partners. This panel brings together four entrepreneurs who lost their prior startups to infighting but survived to tell their tales in the hope that you can avoid some of their mistakes.

    At 3:30pm to 4:30pm, Friday 9th March

    In Salon D, Hilton Austin Downtown

    Coverage audio clip

  • Hyper Local Public TV Station Models: Content 3.0

    by Kliff Kuehl, Kevin Dando, Angee Simmons, David Neff and Shane Guiter

    How are public television stations positioning themselves for the future? Are they producers, curators of existing content or simply another model all together? The legacy model of public TV is changing -- quickly. Now, stations are masters of content strands, weaving together social media, geolocation, web, mobile, traditional TV and production into an amazing new product. Come see how new models are emerging and leading the next generation of public television.

    At 3:30pm to 4:30pm, Friday 9th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Political Humor 2.0: Teh Internetz R Leaking

    by Carol Hartsell, Alf LaMont, Greg Proops, Sara Benincasa and Rory Albanese

    In an election year that is as divisive as any in recent memory, a snarky, slightly jaded and unflinching group of funny folk are taking action and making an impact on the political scene. Learn how the internet empowered comedians and comedy writers and how funny folk are wielding their online prowess to affect some real-world change. Join comedians and staff from The Daily Show, Huffington Post,and Wonkette in an in-depth discussion that may very well save the world!

    At 3:30pm to 4:30pm, Friday 9th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

  • Potterize It! Sharing the Magic of Fan Culture

    by Lisa Bunker, Brenda Huettner, Andrew Sims, Melissa Anelli and Heidi Tandy

    Pottermore. MuggleNet. The Leaky Cauldron. Huge conferences like Infinitus 2010 and LeakyCon 2011. What makes Potter fan communities thrive? Is the success simply due to the size of the fandom, or is there real magic happening? Melissa Anelli (LeakyCon, Leaky Cauldron, LeakyNews), Andrew Sims (Hypable, MuggleNet, Twilight Source), and Heidi Tandy (HPEF/Ascendio, FictionAlley) will share insider knowledge on creating vibrant online and "In Real Life" communities and events. Social Media Librarian Lisa Bunker (Pima County Library) will deconstruct Potterverse methodologies, with an emphasis on ways other organizations can build and Potterize their own "fanbase" to bring the magic home. With moderator Brenda Huettner (P-N Designs), they'll discuss how to spark new fires, continually adapt to new tools and media, capture attention and encourage participation, and remain fresh in a fickle realm.

    At 3:30pm to 4:30pm, Friday 9th March

    In Capital Ballroom, Omni Downtown

    Coverage audio clip

  • Queer Viral Practices in New Media Art and Theory

    by Micha Cardenas, Pinar Yoldas and Zach Blas

    In this panel, we will focus on queer new media art and philosophy that uses and intervenes into the viral to form a radical politics of revolt and utopia. Viral will be engaged with technically, philosophically, artistically, biologically, and effectively. Our aim is to show that while viral rhetoric and discourses have marginalized and controlled queer populations, the viral remains an allusive, volatile potential that can be experimented with toward creating new queer politics and worlds. Cárdenas and Mehrmand will discuss their current collaboration virus.cirus, an episodic series of performances using wearable electronics and live audio to bridge virtual and physical spaces that explores queer futures of latex sexuality amidst a speculative world of virus hysteria and DIY medicine. Blas will speak on new works from his ongoing Queer Technologies project that attempt to formulate a viral aesthetics based on a replicating difference of never-being-the-sameness against capital’s own modulating structure.

    At 3:30pm to 4:30pm, Friday 9th March

    In Room 10AB, Austin Convention Center

    Coverage audio clip

  • Show Me the Money: Where to Get Funding and What Are They Interested In?

    by Michele Polz, Brad Weinberg, John Pugh and Unity Stoakes

    Show Me The Money: Where to get funding and what are they interested in? Presentations by VC's, Health Incubators (e.g. Blueprint Health and Startup Health), and other funders. This session is sponsored by Edelman.

    At 3:30pm to 4:30pm, Friday 9th March

    In Salon A, Hilton Austin Downtown

  • SoLoMo Redefined: Next Gen Social Local Mobile

    by Matt Galligan, Jeff Rohrs, Chris Messina and Scott Kveton

    The combination of mobile + social + local is a powerful, yet misunderstood, communication channel. When people hear about it, they often conjure up a “Minority Report” world where companies track their every move to inundate them with marketing. And so they resist. The next-generation of SoMoLo, however, will delight people by providing highly targeted, context-rich communications that keeps the control in their hands. New technologies will leverage newly accessible data gleaned from user app usage, local search results, social streams and location to speak with people on their own terms, in ways that add meaning and convenience. Panelists will share their experiences with and advice on how to leverage SoMoLo data to engage mobile users in ways that personalize content to keep consumers coming back time after time. They will review the spectrum of available channels, emerging techniques, and showcase a handful of savvy brands that are trailblazing and nailing it perfectly.

    At 3:30pm to 4:30pm, Friday 9th March

    In Salon FG, Hilton Austin Downtown

  • Speed Tweaks: How Fast Can Audiences Drive Edits?

    by Mark Hillman, John Havens, Sally Daub, Bryan Mochizuki and Matt Naylor

    When it comes to shaping video content for target audiences, how real-time can we get? Dynamic iMedia allows digital agencies to track who's watching what content, where they're watching it, and for how long. But how can brands put this real-time feedback to use when months of approvals have already locked in a final cut? If they shoot documentary-style content, they have the flexibility to make measurement mean something. An archive of doc footage from the production phase can offer drastically different cuts.

    Bringing together a digital guru with surgical media measurement tools, the media director from the Clinton Global Initiative, who has used twitter feeds to create documentary highlight reels, and the Creative Director of branded documentary powerhouse, Flow Nonfiction, we look at how the documentary process can yield footage that makes real-time feedback actionable. How good and how fast can this feedback loop become? Are brand managers willing to follow the near spontaneity it allows? How much is too much -- when does the stat geek kill the magic? And what does this mean for filmmakers and marketers who want to keep pace?

    At 3:30pm to 4:30pm, Friday 9th March

    In Room 18ABCD, Austin Convention Center

    Coverage audio clip

  • The Power of Visual Storytelling

    by Becky Johns, CC Chapman, Karl Gude and Charlie Wollborg

    A story can be told in a million different ways and constantly improving technology makes it even more fun for anyone to tell their story in their own unique way.

    Brands and individuals equally need to embrace that they must tell their story to the world. Through the use of photos, video, words and audio your story can be shared in unlimited ways.

    This panel will feature a variety of individuals who have worked with all budgets and all sizes of organizations to present their visual story. You'll leave inspired, informed and ready to go out and embrace the visual.

    At 3:30pm to 4:30pm, Friday 9th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • This New House: Featuring Bob Vila

    by Gretchen Grant, Bob Vila, Steven Masur, Stefanie Lemcke and Joseph Epstein

    Bob Vila remains a household name, 32 years after the premiere of his first TV series, “This Old House.” Many consider him the father of reality television. How does digital video contribute to the strength of his brand today? How does online video complement or substitute for a broadcast television presence? What leading edge video platforms are available for brands to exploit? What digital tools give today’s brands an edge in understanding their video audiences? Where does mobile fit in? Learn about maximizing digital video to build brands through the example of Bob Vila.

    At 3:30pm to 4:30pm, Friday 9th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

    Coverage audio clip

  • This Will Blow Your Mind: The Prius-Inspired Bike

    by Chris Adams, Patrick Miller, Bob Parlee, Bob Zeinstra and John Watson

    The Prius X Parlee (PXP) bike asks the world to consider: “What if the Prius weren’t a car?” Inspired by the Prius philosophy, the PXP is the latest innovation from Toyota and Saatchi LA, as part of Toyota Prius Projects ( www.toyotapriusprojects.com) , an initiative developed to create conversations and advocacy within new consumer niches.Toyota has a long history of sharing their innovations to improve our way of life, and the PXP concept bike is no exception. It features eco-friendly materials, comfort, efficiency, and groundbreaking technology – including a helmet that enables a cyclist to switch gears through “thought-sensitive” technology. This first-of-its-kind bicycle helmet was developed in partnership with Deeplocal, and the bicycle design was developed with Parlee. This panel will take you behind the scenes during the brainstorming, development, testing, and execution of the coolest bike ever made.

    At 3:30pm to 4:30pm, Friday 9th March

    In Salon H, Hilton Austin Downtown

    Coverage audio clip

  • Your Brain on Multitasking

    by Adam Gazzaley, Peter Bregman, Rachel Emma Silverman and David Meyer

    We all have a zillion tasks that need to be done now. Does multitasking help you work more efficiently and productively? Or does it allow you to do lots of things poorly? Is it better to focus on one task at a time and then move on quickly to the next? What exactly does multitasking do to our brains? Do gender or age make a difference when it comes to multitasking? A panel of the country's top experts on multitasking – neuroscientists, psychologists and a time-management pro – provide the latest findings on how to work more effectively while juggling multiple activities.

    At 3:30pm to 4:30pm, Friday 9th March

    In Brazos, Marriott Courtyard Austin Downtown/Convention Center

    Coverage audio clip

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