As more and more patients begin using social media as an information source and a support network, it's inevitable that they'll begin to interact with representatives of pharmaceutical companies looking to use new technologies to inform and educate. While consumer-industry interactions are not new -- Comcast crawls Twitter for those in need of tech support, and Gatorade sends electronic high-fives to high school athletes -- links between drug companies and those they serve are more fraught, with some patients celebrating dialogue and others warning that such relationships are intrinsically inappropriate. This panel -- including patients, advocates and industry -- will explore the ground rules of "friending" big pharma and the ground rules that biopharma firms must play by to ensure patients aren't taken advantage of.
We’ll let you in on a secret: Socially Transmitted Data (STDs) are good for your health.
Updating Twitter, searching for information on Google, texting your friends, and carrying your mobile phone – these activities may hold the key to preventing your next cold or knowing when flu will be keeping the kids at home so you can get them Echinacea and call the sitter in time.
In this panel, we’ll discuss how the data you leave in your wake, every day, holds within it vast opportunity to predict and even improve personal and public health; and we’ll delve into some of the latest research and tools that are helping uncover what’s possible. Do you want to know when the next bug will be wafting through town? Is your partner depressed but not aware what’s wrong? Your twitter feed, mobile location traces, search queries, subway travel patterns and even buying behavior may hold the answer.
The common denominator: These non-traditional passive data offer tremendous scale that simply doesn't exist with any other physiological health sensor. They give us clues about our personal and collective health behavior, and help health care professionals and health organizations better serve the public.
It is important to note, that while some are excited by these prospects, others cry “big brother”. So we’ll discuss privacy implications too.
There’s no secret behind what makes for healthy living. Don’t smoke, eat right, and get some exercise to start. The problem is, being healthy feels a lot like work.
So our core question: How can we make healthy behavior as seductive as a kiss or as addicting as a bag of potato chips? Once you go in for one, you can’t stop.
This panel will shed light on what’s working – and what’s not – when it comes to using interactive tools to turn good health habits into actions people crave. We’ll explore the role of rewards and recognition; the forces such as love and fear; and the effectiveness of fun, enchantment and ambient integration.
More specifically, we’ll take a close look at innovative programs that are helping to change people’s engagement in their health, and drive new habits; and we’ll also explore the successes of non-health programs such as Angry Birds for how we can translate their stickiness to health.
And then we’ll talk about what happens when the “game” is over. Do people relapse? How can that be prevented – if at all?
What happens next? Mobile, social and peer-to-peer tools are blowing up politics, news, and entertainment. But what about health care? Why is it that you can connect with everyone you know online except for your doctor or your health insurance company? Why is it easier to update your status on Facebook than it is to update your health history? Why do clipboards and paper forms still play a prominent role in the doctor's office? On the flip side, patients and caregivers who have their lives on the line are literally putting their lives online. Research shows that if you enable an environment in which people can share, they will. The benefits of that sharing will entice others to join and there is mounting evidence that sharing is, in fact, caring. When people connect with the right tool, the right advice, or the right person who is just ahead of them on a treatment path, their health outcomes improve. Everyone - clinicians, health insurance companies, patients -- know we need to figure this out. So what's going to happen in that bar? A fistfight? A love connection?
Digital health is an emerging industry at the intersection of technology and health, radically changing how we access and use personal health information. It unites smartphones/tablets (new means of 24/7 access to information), with big data in the cloud (enabling personalization), game dynamics / mechanics (new engagement mechanisms), the increased engagement of physicians online (interactive doctors), and a vibrant social conversation about health. The panel, composed of pioneers in this new space (WIRED Magazine, HealthTap, Rock Health, Massive Health, CakeHealth, others), will explore why Digital Health is happening now, and how it is poised to forever transform how we access and use personal health information, how we manage our personal health, and how we interact with physicians using online/mobile applications. The panel will discuss the future of online/mobile health information, apps, and interactions, and disruptive emerging trends in the health space.
by Mei Lin Fung, Ahmed Calvo, Brian McCarty and Lisa Lott
Initiated by the US Air Force Medical Services, the Federal Health Futures Group has brought together the Surgeons General of the Army, Navy and Air Force, the Deputy Surgeon General of the United States, the Veteran’s Administration and many departments within the Health and Human Services Agency to identify ways in which Health and Health outcomes can be dramatically improved. In exploring the idea of "Health as a Team Sport," members of the Health Futures Group joined forces with game designers to explore games that can help improve public health and create the environment within which individuals can thrive in good times and bad.
Multiple dimensions were explored.
At the individual level: Getting more exercise, improving diet, dealing with illness, preventing disease, recovering from trauma and illness.
At the team level: Coaching groups of health professionals to work together amongst themselves to increase health, recovery, thriving.
In the community: In improving teamwork and collaboration between the formal healthcare and the informal family and friend networks.
At the government level: to improve the impact and effectiveness of policy, research and regulation.
This interactive panel will include a thorough discussion of the games designed to meet these challenges, the results obtained thus far, and identify specific future steps that the panelists could take to better leverage games in improving Health outcomes.
9th–13th March 2012