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Sessions at SXSW Interactive 2012 of type Panel about Advertising

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Saturday 10th March 2012

  • Multi y Mono: A Cultural Advertising Battle

    by Carl Settles, Sergio Alcocer, Kelli Coleman and Leslie Wingo

    With ethnic minorities now representing the largest and fastest growing segments of the consumer economy, the very definition of the general market is being challenged. Multi-cultural agency heads such as Translation’s Steve Stoute are eschewing their parent agencies (Mr. Stoute bought back a majority stake in his agency from Interpublic) in order to compete for a larger share of the marketing pie. In his book, The Tanning of America, Mr. Stoute lays out a compelling case for why he and many other multi-cultural agencies may be better suited to influence general market consumers than their largely mono-cultural counterparts.This panel explores the unprecedented opportunities for minority owned agencies and talent to move to the forefront of the advertising landscape. We’ll hear from key executives from GlobalHue, LatinWorks and Sanders\Wingo ad agencies as they lay out their visions for advertising in the 21st Century and the defining role minority media makers are playing in it.

    At 9:30am to 10:30am, Saturday 10th March

    In Room 5ABC, Austin Convention Center

Sunday 11th March 2012

  • How We Do It in Brazil

    by Willie Taminato, Cristiano Dias and Alexandre Kavinski

    You already know that Brazil is one of the fastest-growing economies in the world, that it will host the 2016 Olympics and the 2014 FIFA World Cup, that it has more than 1 mobile phone per capita, is second in the world in number of hours spent online… But what's beyond that?

    Brazilian professionals know more about the US than Americans know about Brazil. If you want to score big in Brazil you should understand how the cultural differences reflect in the way Brazilians consume media and relate to each other online, in a country where the top 7 websites answer for more than 70% of web traffic. (compared to 7% in the US if you exclude Facebook)

    Our panel will have professionals with expertise in the areas of social media, search marketing, IT and advertising, giving you the inside scoop in one of the best places to do business right now.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Room 5ABC, Austin Convention Center

Monday 12th March 2012

  • In-App Mobile Ad Implementation Challenges

    by Seth Hart, Brian Bos, Iryna Newman, Kamal Kaur and Krishna Subramanian

    Mobile advertising spending is poised to top $1 billion in the U.S. for the first time, according to eMarketer. Of that potential billion dollar spend, in-app advertising is expected to double to over $600 million. The driving force behind this dramatic growth is rich media in-app advertising.

    As online advertising reaches a tipping-point into the mobile arena, there is a glaring realization that the mobile ecosystem is not ready to handle the predicted advertising volume and growth.

    This panel will focus on one area that is hindering the scale of rich-media in-app advertising – proprietary software development kits (SDKs).  In order to execute a rich media in-app campaign, ad networks require that publishers implement unique software into each campaign. Developers have to expend significant time and resources to learn and implement the coding requirements, and when multiplied over several ad partners it becomes a burden and hindrance on growth and adoption. By introducing a standard open-code SDK, the industry can overcome this roadblock in time to capture the tide of advertising budgets headed in the mobile direction.

    This session will cover the evolution of the in-app advertising ecosystem, as well as highlight the current issues with implementing a rich media campaign. Finally, it will offer solutions, including an open-code SDK and other initiatives that are currently in progress.

    At 11:00am to 12:00pm, Monday 12th March

    In Salon K, Hilton Austin Downtown

    Coverage audio clip

  • The Frontline Report of Japanese Interactive Arts

    by Daito Manabe, Motoi Ishibashi, Yasuharu Sasaki and Kensuke Sembo

    Dentsu, a Japanese advertising giant has been trying a new frontier of marketing in a society where virtually everybody has high speed mobile Internet connection. In this session, by introducing the cutting-edge Japanese Interactive Arts, we will reveal why those unique arts were born and how they have been received, supported and evaluated by mobile-driven Japanese society. This panel will tell you what it is like to live in 24/7 connected communication infrastructure and show where the future of mobile marketing is heading.

    At 11:00am to 12:00pm, Monday 12th March

    In Salon FG, Hilton Austin Downtown

    Coverage audio clip

  • Alternative Channels of Digital Distribution

    by Josh Gertz, Dave Spinato, Adrian Capobianco, Michele Edelman and Pepper Evans

    Digital Advertising is on the rise while consumer engagement with online advertising is on the decline. With so many messages competing for attention, today's consumer expects to be rewarded for their choices. Join an exclusive panel of digital content experts to discuss how digital promotional advertising has emerged as a new distribution channel for content owners and how content activates consumer behavior and builds brand loyalty.

    At 12:30pm to 1:30pm, Monday 12th March

    In Salon K, Hilton Austin Downtown

  • Can Washington Make Your App Illegal?

    by Ahmed Siddiqui, Mike Sax and Jonathan Godfrey

    So you've worked for months writing code, assembling creative, and testing out your app until it it's finally ready for mass consumption. The App Store has approved it and you are getting solid reviews. But how are you storing your users' registration information? Have you taken adequate steps to ensure its authenticity? Do you know how old your users are or what information is being passed on to advertisers? A wrong answer to these questions could land you in hot water with the authorities. And Congress is considering regulations to strictly monitor the relationships you have with your customers. Our panel discusses avoiding privacy pitfalls. Experts will share their experiences negotiating with Congress and explain how to modify your app to avoid enforcement action by regulators.

    At 5:00pm to 6:00pm, Monday 12th March

    In Salon K, Hilton Austin Downtown

Tuesday 13th March 2012

  • Mobile Ads: Best Practices for the Music Industry

    by John Bolton, Bobby Rosenbloum, Archie O'Connor, Aaron Ray and Jeff Roberto

    Navigating the mobile-digital music landscape is difficult at best. The growing number of mobile music providers who is focused on or struggle with - how to distribute, monetize, drive downloads, and engage in consumer behaviors. This session will feature insights from key stakeholders in the mobile music space, including service providers, managers, musicians, lawyers, and platform technologies. We will discuss pain points within this space and effective best practices to minimizing barriers. Music downloads to mobile phones is a $2.4 billion industry today and is expected to hit $5.5 billion by 2015 (Jupiter Research), yet the discourse between the stakeholders has yet to mature. Come join the conversation and be at the forefront of the mobile music revolution. This session is sponsored by InMobi.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Capital Ballroom B, St David's Bethell Hall