Sessions at SXSW Interactive 2012 of type Panel about Big Data

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Sunday 11th March 2012

  • Big Data: Privacy Threat or Business Model?

    by Lillie Coney, Molly Wood, Declan Mccullagh, Jay Stanley and Will DeVries

    Technological innovation has dramatically increased the types andvolume of personal information created and captured. Social networks,mobile devices, thermostats, cars, even kitchen appliances collect andaggregate data from and about users. Personal data is among the mostvaluable assets for the current crop of tech startups. On the darkside, consumers have very little conception of the amount of data theyare creating and sharing and little appreciation of the potential risksand harms. On the bright side, data-based innovation can lead to newproducts, more efficiency, and lower costs. How can we protectourselves, without overreacting, in the age of data abundance? Can wetrust in the market to deliver the appropriate controls and usereducation, or do we need regulatory intervention? This session is sponsored by CNET / CBS Interactive.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Longhorn, Omni Downtown

    Coverage audio clip

Monday 12th March 2012

  • Dealing with the Media Data Explosion

    by Jade Mcqueen, Frank Gillett, Jon Healey and Chris Kantrowitz

    There were 5 Exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days.”
    -Eric Schmidt-

    As the amount of data in the world explodes, the ability to manage all of this information has become increasingly difficult. In 2009, over $4 trillion dollars was spent to manage close to 800,000 petabytes of data (1 PB = 1M GB) - by 2020, total data is expected to be 44 times that!

    And 70% of this data is media.

    As businesses move their infrastructure to the cloud, it’s critical to understand the ramifications of doing so. This panel will look at the technologies and practical applications of media data management – what they are, how they work, how companies can benefit from them, and the risks and limitations.

    Topics covered will include the basics of the cloud, the differences between consumer facing and enterprise technologies, where things are today, and what to expect in the next 5 years.

    At 11:00am to 12:00pm, Monday 12th March

    In Texas Ballroom 1-3, Hyatt Regency Austin

Tuesday 13th March 2012

  • How the Wallet Was Won: The End of Paper Receipts

    by Scott Brady, David Barrett, Colleen Taylor and Jae Kim

    Our wallets are one of the last remaining bastions of a pre-digital lifestyle, relics of an era of payment that has since come and gone.

    Coupons are now Groupons, rewards cards are digitally stored on our smartphones and Square wants to power all our payments. With all these new ways to slim down and streamline our wallets, why are we still getting a paper receipt every time we check out at the grocery store? With so much progress, why are men still sporting the infamous Costanza bulge and women toting around pocketbooks that look like small filing cabinets? As more commerce shifts from offline to online, and even offline retailers are experimenting with digital marketing & transactions, the Costanza wallet is due for a makeover.

    What are the brands and startups that are changing how we think about receipts? What will the implications of Big Data and privacy be in this transition? And what systems will ultimately come to define how we all chronicle our shopping experiences moving forward?

    Our wallets have been ceding themselves over to the digital age for quite some time now. It’s about time we took that final leap and made the upgrade to Wallet 2.0.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Rio Grande, Hilton Garden Inn Austin Downtown