Sessions at SXSW Interactive 2012 of type Panel about Blogging

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Saturday 10th March 2012

  • Not Your Mommy's Blog: The Evolution of Dad Blogs

    by Jason Avant, Craig Heimbuch, Danielle Wiley, Aj Jacobs and Catherine Connors

    Mommybloggers have become a major force in electronic social media and are making an impact on traditional media, as television and print journalism cross over into the blogosphere. But what about dads? Over the past few years we're seen an increase in men writing online about their experiences as fathers. Dadbloggers are writing about a number of issues that men have traditionally shied away from discussing: work-life balance, the challenges and rewards of raising children, and how being a father affects men both physically and emotionally. With the attention given to mommybloggers by media and brands, can we expect dad bloggers to grow and have the same clout? Does the dadblogging community exist, and does it represent an accurate cross-section of American fathers? Will brands and publishers flock to dadbloggers as they have to mommybloggers? We'll explore the opportunities and challenges dads face as they look to push dadblogging into the public consciousness.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Lone Star, Omni Downtown

Monday 12th March 2012