Sessions at SXSW Interactive 2012 of type Panel about Business

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Saturday 10th March 2012

• More Smart, Less Stupid: PR for Better Business

  by Bob Pearson, Gary Stockman, Kathy Cripps, Mark Stouse and Melissa Waggener Zorkin

  Panelists use “ripped-from-the-headlines” business cases to spur debate on the essential truths of corporate reputation and brand management. This session is sponsored by the Council of PR Firms.

  • brand management
  • Brands
  • Business
  • Corporate Reputation
  • Public Relations

  At 11:00am to 12:00pm, Saturday 10th March

  In Room 415A, Hilton Austin Downtown

Monday 12th March 2012

• Crowdsourcing: Next Gen Consumers in the Driver's Seat

  by Nick Pudar, Anne Hubert, Sara Leblanc and Andrew Dinsdale

  At 100 million strong, Millennials are the biggest generation in American history. They possess nearly a trillion dollars in spending power. They're flipping every social custom and convention known to man on its head. You can't beat them so how can you join them?Chevrolet, in partnership with MTV through its swat team Scratch, is re-imagining the automotive experience from concepts to ownership and recently put young buyers in charge of product planning through two concept coupes. Taking a cue from the software industry, the Chevrolet concepts serve as prototypes to start a discussion, to iterate and co-create the future of transportation. This isn’t just a slight change in workflow, it’s a complete reboot with direct consumer input taking center stage. Hear Director of GM Advanced Design Frank Saucedo and Viacom Media Networks' Senior Vice President of Scratch Anne Hubert discuss how the cars and relationships came to be and how the process will transform Chevrolet for the future.

  • Business
  • Consumers
  • Crowdsourcing
  • Future
  • products

  At 12:30pm to 1:30pm, Monday 12th March

  In Salon H, Hilton Austin Downtown

Tuesday 13th March 2012

• Crowdsource This! Harnessing the Crowd for Content

  by Brad Gerstner, Rich Barton and Jason Karas

  Reviews are so Web 2.0 – the next generation of crowdsourcing goes well beyond a simple user-generated review. But, how can companies utilize the power of the crowd to build content and, ultimately, their business? Does the power of the crowd still have value in today’s web and mobile economy? What kind of information can be mined, and what results can realistically be expected from content supplied by users? Crowdsource experts will discuss the pros and cons of crowdsourcing and the types of content that can be solicited and mined from users, which can help alleviate overall business costs, and cover the possible business implications of relying on crowdsourced information.

  • Business
  • Content
  • Content Strategy
  • Crowdsourcing

  At 5:00pm to 6:00pm, Tuesday 13th March

  In Creekside I & II, Sheraton Austin Hotel at the Capitol