Sessions at SXSW Interactive 2012 of type Panel about Celebrity

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Saturday 10th March 2012

  • The New Hollywood: Building Celebrity Brands Online

    by Nathan Coyle, Meghan McCain, Miles Beckett and Kevin Winston

    Lights, Camera, Log-on. The evolution of social media has provided personalities the opportunity to manage & build their brand online. Celebrities create & share original content with followers & often interact with them directly. Leveraging the existing fan base, celebrities are building huge online followings for their sites, Twitter, Facebook & more. Join the innovators of social media platforms for Lauren Conrad, Meghan McCain, the Jonas Brothers & Kraft and Walgreens as they discuss the impact for celebrities & brands. Online celebrity communities provide significant value to marketers & brands & financial opportunity for the personalities. This panel discusses the value, growth and phenomenon of celebrity brands online.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

Sunday 11th March 2012

  • Celebs & Causes: A Thin Line btwn #winning & #fail

    by Aria Finger, Kenna Zemedkun, Noopur Agarwal and Diana Walker

    Social media gives celebrities powerful new ways to mobilize millions to get involved in social causes – but it’s easy to get it wrong. On World AIDS Day 2010, Alicia Keys and a number of A-listers “digitally died,” calling on the public to resurrect them by donating $1M for HIV/AIDS initiatives. Was asking celebs to stop tweeting the best way to fight AIDS? Or was Dan Savage’s It Gets Better campaign a better approach, asking celebs and everyday people to use their social graph to address LGBT intolerance and bullying?

    Experts from media, non-profits and an actual celebrity will explore these and other cases that illuminate the power and pitfalls of using celebs for social good. Through the session, you will hear their insights on when, why and how to effectively engage talent to advance social causes -- as well as rookie mistakes to avoid. Join us for a discussion that will help you effectively harness the power of celebrity in your next digital pro-social campaign.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Room 9ABC, Austin Convention Center

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