Sessions at SXSW Interactive 2012 of type Panel about Community

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Friday 9th March 2012

  • Build. Community Is Easy, Saving the World Is Hard

    by Kesah Schmitt, Mark Himmelsbach, Colin Wallis, Dave Dobbins and Scott Orn

    Passion for social issues has been an American ideal from the start. For hundreds of years, foundations and nonprofit organizations have been forming groups to provide support, comfort, and solutions to some of the world’s biggest challenges. Dialogue and subsequent action happens when dedicated people rally together in communities - live or virtual - to impact health issues, advance social causes, and make the world a better place.

    With the ever-changing landscape of new digital community-building platforms, these socially responsible groups are taking advantage of new technologies to reach and engage their audiences. The panel will uncover the organizational strategies of community building, maintaining engagement over time, and uniting a group of people who may have never met face-to-face. From helping people quit tobacco to establishing support groups for rare diseases and supporting healthy lifestyles, each organization approaches community engagement in a unique way. Come hear the successes and set backs of community building that strive to bring social issues to the forefront and address them in modern ways.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 6AB, Austin Convention Center

    Coverage audio clip

Saturday 10th March 2012

  • Tech Superwomen: Mentors and Mentees, FTW

    by Nilofer Merchant, Ekaterina Walter, Cathryn Posey, Margot Bloomstein and Leslie Bradshaw

    From the New York Times to Glamour Magazine, a universal question continues to percolate - why are women underrepresented in the tech industry? Explore the role mentorship plays in building a stronger and more inclusive community, while expanding opportunities for women to ascend to leadership roles. Panel discussion will examine the impact of women mentoring women, the positive results of enriching this community and the importance of empowering such partnerships. This panel will also look at the role men can and should play to open more doors for women in the industry. Engage, contribute and participate as a mentor or mentee! Help build a stronger, more inclusive tech community.

    At 9:30am to 10:30am, Saturday 10th March

    In Room 9ABC, Austin Convention Center

    Coverage audio clip

  • Making Stories: Libraries & Community Publishing

    by Nate Hill, Michael Porter, Char Booth, Amy Buckland and Amy Buckland

    Good libraries are community-minded, technologically-aware, devoted to increasing access to information, and interested in preserving the local cultural heritage. Good newspapers aggregate and curate information for their readers, prioritize the local population, and are the record of a place, a time, a citizenry. Both believe they must tell stories for everyone, not just themselves.
    Libraries have experience with media production, and are already a known community resource. Supporting communication within their community falls within the library’s mandate to increase access to information. Building on the “maker” ethic, how can libraries help their communities make their own news, write their own stories, publish their own histories?

    At 11:00am to 12:00pm, Saturday 10th March

    In Room 6AB, Austin Convention Center

  • Radio-Free Yoga: Self-Realize x Social Enterprise

    by Diane Ferraro, Seane Corn, Jessica Durivage, Waylon Lewis and Vikram Gandhi

    No sticky mat necessary, though we'll address sticky situations arising from poor online social media manners and how to heighten our collective consciousness as upright citizens of the social media community through the lens of the yamas--the five universally ethical disciplines of yogic philosophy that govern how we interact with others. Transcending creed, country, age and time, these include non-violence, truth, non-stealing, continence, and non-coveting. We'll explore how online social media's far-reaching platform coupled with the implementation of the yamas breeds powerful potential for personal growth and philanthropic progress. No matter the model, the domain, or the product/mission/vision: the tipping point that will bring home humanity’s collective blue ribbon in advancing positive social change is perhaps best liberally paraphrased in the words of Krishna in the yogic text, the Bhagavad Gita: 'You have a voice and a purpose. For Pete’s sake, use them.' As online bodhisattvas-in-training minding our Ps and Qs and setting our integrated intentions toward information, news and POV dissemination, together we can, in the words of Gandhi, be the change we wish to see in the world. We'll share wellness tools to support you while you’re off saving the web wide world and explore the value added to both the person and the populace in bringing mindful media to the masses, one heartfelt hashtag at a time. Don’t worry, we won’t make you chant (well, maybe we will).

    At 11:00am to 12:00pm, Saturday 10th March

    In Lone Star, Omni Downtown

    Coverage audio clip

  • Multiple Personalities–Not a Disorder but the Norm

    by Benjamin Smithee, Thomas Marks, Elizabeth Sartin and Amy Parnell

    In today’s online social world, most people maintain several different social profiles that span across friends, business networking, online dating and entertainment/lifestyle. One person’s public persona on each of these different types of social sites could be vastly different than the information they will share on the others. What are the psychologies and mental models at play that provide a preconceived notion of what personal information should be shared in different contexts? What challenges does each profile team face in overcoming such pre-existing beliefs?

    Discuss why online social users create unique personas between these different sites, why the content that is shared across these different communities can be so dramatically different and what challenges the social media industry faces in regards to contending with fundamental human psychology. Particants on this panel include leads from Match.com, LinkedIn and TripIt.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Longhorn, Omni Downtown

    Coverage audio clip

  • Not Just Tech Support: Online in India

    by Archana Prasad, Sonny Caberwal, Nandu Madhava, Sean Blagsvedt and Anshuman Bapna

    Most people immediately think of “outsourcing” when you mention technology businesses in India. However, there is a reason that Facebook, Zynga, GroupOn, LinkedIn, and a wave of other Web 2.0 businesses have recently opened offices in India – and no, it isn’t solely for outsourced technical support.
    There are an estimated 100+ million Indians currently online, and with advancements in 3G mobile networks, that number is estimated to double over the next 2 years. The Indian market for internet services looks similar to the USA circa 1999, with several key differences – namely the preference for accessing the internet over lost cost mobile devices and payment methods that are not credit-card based.
    In our SXSW panel last year, we brought you several start-up CEOs, angel investors, and a New York Times columnist to share their experience with capturing the Indian opportunity. If you create online or mobile services, and have a goal of reaching a massive user base, then you can’t miss attending our 2012 panel!

    At 12:30pm to 1:30pm, Saturday 10th March

    In Salon K, Hilton Austin Downtown

  • Feel Rich: Health is the New Wealth

    by Quincy Jones III, Crystal Wall, Slim Thug, Shawn Ullman and Paul Wall

    Forty-time platinum, multi-Grammy and Emmy Award winning producer and digital guru Quincy Jones III (QD3) has turned his attention to a new creative movement: the creation of a health and fitness culture born from the urban and hip-hop community's respect for music, movement and entertainment.Feel Rich is health on your terms, fitness in your own style, and food choices that make sense on the streets where you live. The company promotes health by showing how it will make your game better, Your concerts livelier, Your grades better, Your hustle stronger. In a short few months the company has grown into a powerful movement with community and artists support. The company's mission statement is: To make every hood in the world healthyThis panel will discuss and explore the cornerstone of this new culture, promoting fitness and healthy living as the way to take your life to the next level.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Room 5ABC, Austin Convention Center

    Coverage audio clip

Sunday 11th March 2012

  • Community First: Lessons for Early-Stage Startups

    by David Noël, Chrysanthe Tenentes, Diana Kimball and Ligaya Tichy

    Tech startups have long known that a strong community will amplify a company’s successes, bolster growth, and make work worth waking up for. Today's unstoppable startups understand that putting community first means putting community management first. And yet, the field of online community management is still in its early days, and we haven’t stopped figuring it out as we go along. Through case studies and never-before-told stories of three veteran community managers from SoundCloud, Foursquare, and Airbnb, we’ll reveal what it takes to build a community to last.

    At 11:00am to 12:00pm, Sunday 11th March

    In Salon D, Hilton Austin Downtown

    Coverage audio clip

  • How to Build Entrepreneurship Communities

    by Paige Craig, Mark Davis, Nick Seguin, Marc Nager, Shane Reiser, Andrew Yang and Brad Feld

    Why do some tech communities thrive while other fail? What can you do to start, fix or grow your city's startup scene?

    This panel will take a grounded look at the key ingredients of successful startup communities in any geography. We'll look the role that events, spaces, accelerators, VC, angels, universities, and government play in the equation, and we'll dissect the intangibles as well - including culture, philosophy, mentorship, education, and more. We'll also have some time at the end for audience questions. Panelists include Brad Feld, Paige Craig, Mark Davis, Nick Seguin, Marc Nager and Andrew Yang.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Salon D, Hilton Austin Downtown

    Coverage link

Monday 12th March 2012

Tuesday 13th March 2012

  • Gaming Tools Kids Want to Use

    by Virginia Mcarthur, Alexander Repenning, Tamara Hudgins, Ward Tisdale and David Gerding

    Limited choices exist when kids seek to author, not just play, their own video games. If video games are on track to topple film as the last big media mammoth, how can we build a video game workforce that we need? Instead of reinforcing the divide between artists and programmers, can we get more kids interested in learning the complex work that game development involves, and foster a really great game development community? What kids like to use for game development may surprise you. Come hear what they like, why the like it, and how new tools need to be built to meet the demands of future game developers. Join a conversation about authorship, identity, creativity, and the tools kids really use for developing serious and social games. Gain insight on elements of game tools that kids would use--if they existed!

    At 9:30am to 10:30am, Tuesday 13th March

    In Classroom 203, AT&T Conference Center

    Coverage slide deck

  • Confessions of a Community Moderator

    by Nina Kester, Rebecca Russell, Chris Gokiert, Annalise Kaylor and Heidi Skinner

    Double agent. First Responder. Cheerleader.They’re all fair descriptors of the rising role of Community Manager. Whether you are one yourself or just morbidly curious about “the man behind the curtain,” you know there are incredible stories from those who have the rare opportunity to interact with both the brand and the customers.No matter how much they love their communities, moderators have their fair share of “I can’t believe this is happening” moments. All in real time. We’re here to confirm you are not alone. There is a community of Community Managers who have been in your shoes. Let’s come together to share, commiserate and learn about best practices in technology, fan management, governance and more from those representing Converse, Peanuts, Aveda, and Humana. Consider it your 12 Step Program. Don’t worry, all names will be changed to protect identities of the victims.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Longhorn, Omni Downtown

    Coverage audio clip