Add an eventSessions at SXSW Interactive 2012 of type Panel about Content
Friday 9th March 2012
-
Sex on the Web – The Sabotage of Relationships?
by Julie Gillis, Mia Martina, Rosie Q and Sadie Smythe
People want to confess who they are to someone, anyone. And they want to discover who they are through that dialogue. Bonding occurs through disclosure and empathetic acceptance of that disclosure, as a result of confession. It is the basic transaction of relationships. The producers of the Austin-based performance series BedPost Confessions will discuss ways in which sexual content on the Internet helps facilitate the forming of new relationships, assists in transforming relationships, and explore how accessibility to such content might also sabotage them. We will examine the following questions and will also open the session for questions at the end.
Issues addressed in this session will include:
-- Has the Internet helped us become more sexually open or just lonelier?
-- How is the flow of sexually explicit images and conversation impacting the way we define commitment in a modern relationship?
-- Does online sexual correspondence via sexting, Facebook, Twitter etc. sabotage relationships or help them? -
Hyper Local Public TV Station Models: Content 3.0
by Angee Simmons, David Neff, Kevin Dando, Kliff Kuehl and Shane Guiter
How are public television stations positioning themselves for the future? Are they producers, curators of existing content or simply another model all together? The legacy model of public TV is changing -- quickly. Now, stations are masters of content strands, weaving together social media, geolocation, web, mobile, traditional TV and production into an amazing new product. Come see how new models are emerging and leading the next generation of public television.
-
Speed Tweaks: How Fast Can Audiences Drive Edits?
by Bryan Mochizuki, Mark Hillman, Matt Naylor, John Havens and Sally Daub
When it comes to shaping video content for target audiences, how real-time can we get? Dynamic iMedia allows digital agencies to track who's watching what content, where they're watching it, and for how long. But how can brands put this real-time feedback to use when months of approvals have already locked in a final cut? If they shoot documentary-style content, they have the flexibility to make measurement mean something. An archive of doc footage from the production phase can offer drastically different cuts.
Bringing together a digital guru with surgical media measurement tools, the media director from the Clinton Global Initiative, who has used twitter feeds to create documentary highlight reels, and the Creative Director of branded documentary powerhouse, Flow Nonfiction, we look at how the documentary process can yield footage that makes real-time feedback actionable. How good and how fast can this feedback loop become? Are brand managers willing to follow the near spontaneity it allows? How much is too much -- when does the stat geek kill the magic? And what does this mean for filmmakers and marketers who want to keep pace?
Saturday 10th March 2012
-
When Copyright Trolls Attack
by Charles Mudd, Mitch Stoltz and Parker Higgins
On 2010, the U.S. Copyright Group quietly targeted tens of thousands BitTorrent users for legal action in federal court in Washington DC. The defendants, who started off as unnamed "John Does", were accused of having downloaded independent films such as "Far Cry," "Steam Experiment," and "The Hurt Locker" without authorization. The organization went on to sue thousands of defendants at a time, hoping to extract quick and easy settlements. By the end of the year, U.S. Copyright Group had been joined by similar companies that sued people all over the United States for allegedly downloading porn and for reproducing newspaper articles in blogs. In less than two years, copyright trolls have sued almost 200,000 people.
Who are the copyright trolls? What should you do if you are a content owner approached by copyright trolls? What should you do if you are one of the 200,000 people being sued? And what is being done about this new and disturbing business model?
-
Discover the New Frontier of the Glocal Internet
by Jack Welde, Adrian McDermott, Christine Lagorio, Dave Altarescu and Holger Luedorf
Foursquare, Spotify, Zendesk and Smartling share how they leverage today's mega-trends - social, local, mobile, and cloud - to meet the challenges and exploit the opportunities of the New Internet. Users from India to Indiana expect to interact with brands on any device, from any location, in their native language, and via their favorite social networks. Companies that actively engage customers in this personalized way will reap the rewards of the New Internet. Do you have the tools and strategies to truly connect in this new online market? Join this session to get insight from the best. Moderator: Christine Lagorio, executive editor, Inc.com. This session is sponsored by Smartling.
Sunday 11th March 2012
-
Content and Coding Are Not Commodities
by Jennifer 8. Lee, Andrei Scheinkman, Benjamin Balter and Raju Narisetti
Geeks see code as art and content as stuff. Journalists see code as stuff and content as the art. Geeks may say "provide me content" while journalists are like "build this site." With that kind of attitudes, it's hard to get buy-in from the other side. What coders and journalists should understand: they have more in common than not. Both sides are motivated by their craft and a desire to feel that an audience is experiencing their work, whether though prose or programming. They want to work with smart people on interesting problems. Coders and writers are not interchangeable. Great talent can be an order of magnitude more effective than mediocre talent.Though discussions of case studies from The Washington Post, New York Times, Huffington Post and the federal government, this panel will explain from both the journalists' and the programmers' perspectives how to speak a language they will understand.
Monday 12th March 2012
-
But Are You a Real Journalist? #jan25 #occupy
by Eric Carvin, Jennifer Preston, Jigar Mehta and Tim Pool
The Whole World is Watching: From Tahrir Square to Homs to Zuccotti Park, citizen journalists and ordinary people are using social media, video and cell phones to document their stories and revolutions. New York Times reporter Jennifer Preston will moderate a panel w/ Jigar Mehta of the "18 Days in Egypt" project; Tim Pool, live stream video reporter of Occupy Wall Street movement; Eric Carvin, social media editor, Associated Press and Chris Michael from Witness.org. The panelists would like this to be a conversation so please bring your thoughts and questions about how technology is blurring the lines between traditional and citizen journalism -- and what that means. We will also remember those who lost their lives in recent months trying to report what was going on.#citizensx
-
Alternative Channels of Digital Distribution
by Adrian Capobianco, Josh Gertz, Michele Edelman, Pepper Evans and Dave Spinato
Digital Advertising is on the rise while consumer engagement with online advertising is on the decline. With so many messages competing for attention, today's consumer expects to be rewarded for their choices. Join an exclusive panel of digital content experts to discuss how digital promotional advertising has emerged as a new distribution channel for content owners and how content activates consumer behavior and builds brand loyalty.
Tuesday 13th March 2012
-
Branded Content: We're All Publishers Now
by Amy Vernon, Audrey Gray, Emily Miethner, Lindsey Weber, Shane Snow and AudreyGray
The Internet has made everyone a publisher. Even brands are now doing what used to solely be the domain of media companies: creating compelling content. Great content is being used to gain fans, inform customers and increase exposure on the Internet. This panel will discuss the principles of successful viral content - whether articles, infographics or videos and how companies can apply these to branded content. And we're talking about more than just slapping your logo on a pie chart. We'll discuss how to get started, measure results and set goals, as well as the importance of a consistent strategy. You've heard the phrase "content is king" over and over again; this panel will show how and why.
-
Crowdsource This! Harnessing the Crowd for Content
by Brad Gerstner, Rich Barton and Jason Karas
Reviews are so Web 2.0 – the next generation of crowdsourcing goes well beyond a simple user-generated review. But, how can companies utilize the power of the crowd to build content and, ultimately, their business? Does the power of the crowd still have value in today’s web and mobile economy? What kind of information can be mined, and what results can realistically be expected from content supplied by users? Crowdsource experts will discuss the pros and cons of crowdsourcing and the types of content that can be solicited and mined from users, which can help alleviate overall business costs, and cover the possible business implications of relying on crowdsourced information.
Schedule incomplete?
Filter by Day
Filter by Session type
- Panel 10
Filter by coverage
- Audio 4
Filter by Topic
Filter by Venue
- ACC 1
- Driskill 1
- Hilton Downtown 2
- Hyatt Regency 1
- Sheraton 5