Sessions at SXSW Interactive 2012 of type Panel about Diversity

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Saturday 10th March 2012

• Multi y Mono: A Cultural Advertising Battle

  by Carl Settles, Leslie Wingo, Sergio Alcocer and Kelli Coleman

  With ethnic minorities now representing the largest and fastest growing segments of the consumer economy, the very definition of the general market is being challenged. Multi-cultural agency heads such as Translation’s Steve Stoute are eschewing their parent agencies (Mr. Stoute bought back a majority stake in his agency from Interpublic) in order to compete for a larger share of the marketing pie. In his book, The Tanning of America, Mr. Stoute lays out a compelling case for why he and many other multi-cultural agencies may be better suited to influence general market consumers than their largely mono-cultural counterparts.This panel explores the unprecedented opportunities for minority owned agencies and talent to move to the forefront of the advertising landscape. We’ll hear from key executives from GlobalHue, LatinWorks and Sanders\Wingo ad agencies as they lay out their visions for advertising in the 21st Century and the defining role minority media makers are playing in it.

  • Advertising
  • consumer
  • Culture
  • Diversity
  • Marketing

  At 9:30am to 10:30am, Saturday 10th March

  In Room 5ABC, Austin Convention Center

Monday 12th March 2012

• Race: Know When to Hold It and When to Fold It

  by Adria Richards, Anjuan Simmons, Corvida Raven, Scott Hanselman and Latoya Peterson

  This panel seeks to change the conversation from “What can technology conferences do about diversity?” to “What can attendees do about diversity at technology conferences?” The panel is composed of speakers who have each presented at multiple technology conferences on topics that did not focus on race or diversity but instead spoke on topics of sci-fi, electronic ownership of email and digital wills, the influence of mobile development via comic books, social media for youth and business automation lessons from Amazon. While the diversity of some major tech conferences has steadily improved over the years, geek culture - which remains overwhelmingly white and male - is still the norm. This can be daunting for people who, despite being experts in technology and new media, don’t see themselves reflected in the marketing materials or content. Panelists will share how individuals can contribute to making technology conferences more inclusive.

  • Conferences
  • Diversity
  • inclusion
  • Technology

  At 5:00pm to 6:00pm, Monday 12th March

  In Room 9ABC, Austin Convention Center

  Coverage audio clip