Sessions at SXSW Interactive 2012 of type Panel about Film

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Friday 9th March 2012

  • Speed Tweaks: How Fast Can Audiences Drive Edits?

    by Mark Hillman, John Havens, Sally Daub, Bryan Mochizuki and Matt Naylor

    When it comes to shaping video content for target audiences, how real-time can we get? Dynamic iMedia allows digital agencies to track who's watching what content, where they're watching it, and for how long. But how can brands put this real-time feedback to use when months of approvals have already locked in a final cut? If they shoot documentary-style content, they have the flexibility to make measurement mean something. An archive of doc footage from the production phase can offer drastically different cuts.

    Bringing together a digital guru with surgical media measurement tools, the media director from the Clinton Global Initiative, who has used twitter feeds to create documentary highlight reels, and the Creative Director of branded documentary powerhouse, Flow Nonfiction, we look at how the documentary process can yield footage that makes real-time feedback actionable. How good and how fast can this feedback loop become? Are brand managers willing to follow the near spontaneity it allows? How much is too much -- when does the stat geek kill the magic? And what does this mean for filmmakers and marketers who want to keep pace?

    At 3:30pm to 4:30pm, Friday 9th March

    In Room 18ABCD, Austin Convention Center

    Coverage audio clip

Saturday 10th March 2012

  • Iron Sky: Forging the Future of Film

    by Tero Kaukomaa, Jonathan Gardner, Timo Vuorensola and Brian Chirls

    Join Director Timo Vuorensola and Producer Tero Kaukomaa as they discuss their film IRON SKY (SXSW 2012) and how they worked to bridge the gap between the film industry and new forms of media. This trend is gaining traction and is becoming one many filmmakers can creatively take part in to create a deeper experience for their projects. Learn how the team behind IRON SKY harnessed the film community to the best ends and on multiple levels, putting themselves in direct contact with their audience from the beginning to not only help fund the film, but interact and cultivate a creative flow between filmmaker and audience.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Room 18ABCD, Austin Convention Center

Sunday 11th March 2012

  • Pocket Film Studio: The iPhone Revolution

    by Caleb Deschanel, Michael Koerbel, Sean Safreed, Serenity Caldwell and Matthew Dessner

    Do you have an iPhone™, iPod Touch™ or iPad2™? Then there’s a film studio in your pocket! Apple iOS devices are powerful filmmaking tools that have dramatically leveled the playing field and now allow anyone with a story to tell access to robust shoot & edit technology that enables them to produce it. Our panel brings together filmmakers and technology experts to discuss the creative possibilities and personal & professional opportunities available because of this new digital filmmaking equipment and the community supporting it.

    At 11:00am to 12:00pm, Sunday 11th March

    In Salon K, Hilton Austin Downtown

    Coverage audio clip

  • Indie Games, Indie Film - DejaVu

    by Adam Saltsman, James Swirsky, Phil Fish, Lisanne Pajot and Wiley Wiggins

    Nearly two decades ago, independent film ushered in a wave of new voices, new stories and a new way of looking at the industry. Fast forward to present day and independent games are reinvigorating an industry in the same way. The parallels between these respective moments in time are quite strong. In an age of online distribution and accessible technology, the independent artist of today would seem to have quite a bit more weighted in their favour ... or do they?

    At 12:30pm to 1:30pm, Sunday 11th March

    In Room 1-2, Palmer Event Center

Tuesday 13th March 2012

  • Artists Scoring Film: New Trends in Composing

    by Todd Bozung, Kier Lehman, Robert Kraft, Mark Nishita, Joseph Trapanese and Mike Shinoda

    What do Trent Reznor, Daft Punk, Linkin Park and The Chemical Brothers have in common? They are recording artists who have crossed over into the world of film composing. This panel will discuss why more filmmakers and studios are turning to musical acts to give their project a distinct original sound and the importance of diversifying as an artist. From collaborating with filmmakers vs. band mates, developing soundtracks and blending their unique sound into score, artists will give a first hand account of their experiences and their significance in the marketing of the film. Key players will be defined, what role they play in the scoring process, how to grab their attention and land the gig.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Room 18ABCD, Austin Convention Center

  • The iPad Theater: The Convergence of Film and Interactive Media

    by Matthew Cohen, Jeff Blagg, Rafael Ruiz and Lowell Bartholomee

    With the release of Holy Hell, the first movie to premiere as a Ipad App, a new distribution frontier opens up for independent filmmakers. As a new business model of DIY cinema, the app suggests a new model for release, serializing the movie in distinct chapters that include additional Transmedia bonus materials. The filmmakers (Rafael Antonio Ruiz and Lowell Bartholomee and programmer Jeff Blagg) document the intricate production process involved in adapting their film to this emerging format as well as how the app also opens up new narrative strategies, creating a new business model for cinematic material.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip