Sessions at SXSW Interactive 2012 of type Panel about Narrative and Film and Interactive

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Tuesday 13th March 2012

• The iPad Theater: The Convergence of Film and Interactive Media

  by Jeff Blagg, Lowell Bartholomee, Rafael Ruiz and Matthew Cohen

  With the release of Holy Hell, the first movie to premiere as a Ipad App, a new distribution frontier opens up for independent filmmakers. As a new business model of DIY cinema, the app suggests a new model for release, serializing the movie in distinct chapters that include additional Transmedia bonus materials. The filmmakers (Rafael Antonio Ruiz and Lowell Bartholomee and programmer Jeff Blagg) document the intricate production process involved in adapting their film to this emerging format as well as how the app also opens up new narrative strategies, creating a new business model for cinematic material.

  • Film
  • Interactive
  • iPad
  • Media
  • Narrative

  At 3:30pm to 4:30pm, Tuesday 13th March

  In Room 12AB, Austin Convention Center

  Coverage audio clip