Bringing together top filmmakers, change agents & digital communicators, this panel will share practical tips, tools & tactics for activists, non-profit pros, volunteers & creatives to affect social change through documentary-style online video.
As online video consumption increases dramatically, your organization or cause should be developing long-term or campaign-focused strategies for film. Whether you intend to raise awareness or funds, using video efficiently & effectively could be the key to inspiring action.
This panel includes new media pioneer Dorothy Engelman, who specializes in creating content for non-profits & founder of Get Involved, a network for volunteers; Rob Dyer, founder of Skate4Cancer & star of multiple engaging online videos & short docs; & Sherien Barsoum, former social worker & documentarian behind ‘Colour Me’
Turin, once the capital of Italian cinema, has created a tech art scene. Turin's "Share Festival" began six years ago as an international fiesta of Internet art, and has since become famous for installations, interventions, provocations and freedom-of-expression issues. Share director Simona Lodi will show video work by Paolo Cirio, Liens Invisibles, Stelarc, Lia, and Lucas Bambozzi. Bruce Sterling and Jasmina Tesanovic will describe the work of judging tech art, and how a Texan and a Serbian gleefully participate in a European creative scene.
Is it too early for filmmakers to start building HTML5 into their production plans? One side says if it's not too early for advertisers (check out iAds) it's not too early for filmmakers. Another side says that until their viewers get browsers that are ready for HTML5, they'll stick to technologies audiences can recognize, thanks. Enter into a scenario that lets you stake out your territory, with role-playing by experts, and get your questions and comments ready for the free-for-all portion of the event. Role-players include: Duby S. Filmmaker; Tech E. Vangelist, Doc U Mentalist, and Ad Madman.
Procter & Gamble recently commissioned Flow Nonfiction to create a documentary film capturing one of its signature cause programs: Pantene Beautiful Lengths. PBL has donated over 272,000 ponytails for real-hair wigs to the American Cancer Society, and also generated significant ROI for the brand itself. How and why has the program succeeded in making good on doing good? Through communication innovation, like branded documentary film. Marketers and filmmakers, your union is at hand. Film-driven campaigns are setting a new standard of authenticity and ROI. PR and digital agencies are leveraging branded film assets through interactive, integrated campaigns -- building brand platforms and driving user-generated content. But how do marketers sell in films to clients? How do filmmakers and brand managers execute the process? How is branded content best leveraged? And does it actually deliver? This panel’s case study provides a 360 view - and best practices - from the campaign’s key partners.
9th–13th March 2012