Sessions at SXSW Interactive 2012 of type Panel about Food Trucks

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Sunday 11th March 2012

  • Food Trucks Share Social Media Tips

    by Stephanie Morgan, James DiSabatino, Bob Madden and Daniel Shemtob

    From New York to Los Angeles, Korean barbecue to waffles, food trucks are popping up across the country and taking the nation by storm. Kicking storefronts to the curb, chefs and entrepreneurs are hitting the pavement to sell their culinary creations on wheels—more affordably and innovatively than if they’d been boxed in by a four-wall restaurant.

    Food trucks have harnessed social media and 140 character messages to connect directly with customers and to create cult followings through grassroots marketing. Social media marketing has been critical to build a name, to inform thousands of potential customers about moving locations in a timely manner, and directly engage with customer base. What can marketers from all walks learn from the strong social media engagement tactics and apply them to their brands?

    The panel will include nationwide food trucks and previous cast members from The Great Food Truck Race.

    At 9:30am to 10:30am, Sunday 11th March

    In Citadel, Driskill Hotel

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