Sessions at SXSW Interactive 2012 of type Panel about Interactive

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Monday 12th March 2012

• The Frontline Report of Japanese Interactive Arts

  by Kensuke Sembo, Motoi Ishibashi, Daito Manabe and Yasuharu Sasaki

  Dentsu, a Japanese advertising giant has been trying a new frontier of marketing in a society where virtually everybody has high speed mobile Internet connection. In this session, by introducing the cutting-edge Japanese Interactive Arts, we will reveal why those unique arts were born and how they have been received, supported and evaluated by mobile-driven Japanese society. This panel will tell you what it is like to live in 24/7 connected communication infrastructure and show where the future of mobile marketing is heading.

  • Advertising
  • Arts
  • Interactive
  • Mobile

  At 11:00am to 12:00pm, Monday 12th March

  In Salon FG, Hilton Austin Downtown

  Coverage audio clip

Tuesday 13th March 2012

• Flash: F Bomb or Da Bomb?

  by Aubrey Gross, David Greene, Kristine Schachinger and Phillip Gross

  Flash. For some, it’s Da Bomb—the Holy Grail of interactive web design. For others, it’s the F Bomb—the virtual thorn in their web experience. Flash has been, for years, a tool programmers have gone to in order to create a more interactive online experience. However, those who are blind/visually impaired and SEO experts have long railed against Flash’s usability issues. Screen readers can’t read it, and neither can Google when Flash is improperly programmed. Join our panelists for a lively discussion on Flash—from the frustrations encountered by the blind to the developer’s belief that it’s THE tool to have in their arsenal. Phillip Gross, a blind, life-long technology geek; Kristine Schachinger, SEO and accessibility expert and owner of SitesWithoutWalls.com; and David Greene, owner of Creative Spark and long-time programmer, will discuss the benefits and disadvantages of using Flash. Anyone who interacts with Flash should attend this debate on how to use and how not to use Flash.

  • Flash
  • Interactive
  • Technology
  • Usability

  At 12:30pm to 1:30pm, Tuesday 13th March

  In Room 10AB, Austin Convention Center

  Coverage audio clip

• The iPad Theater: The Convergence of Film and Interactive Media

  by Jeff Blagg, Lowell Bartholomee, Rafael Ruiz and Matthew Cohen

  With the release of Holy Hell, the first movie to premiere as a Ipad App, a new distribution frontier opens up for independent filmmakers. As a new business model of DIY cinema, the app suggests a new model for release, serializing the movie in distinct chapters that include additional Transmedia bonus materials. The filmmakers (Rafael Antonio Ruiz and Lowell Bartholomee and programmer Jeff Blagg) document the intricate production process involved in adapting their film to this emerging format as well as how the app also opens up new narrative strategies, creating a new business model for cinematic material.

  • Film
  • Interactive
  • iPad
  • Media
  • Narrative

  At 3:30pm to 4:30pm, Tuesday 13th March

  In Room 12AB, Austin Convention Center

  Coverage audio clip