Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.
Mobile devices are changing how we communicate today just as fundamentally as the web has for the past decade, and businesses of all types are rushing to embrace their potential. Thanks to the success of the iOS and Android app stores, "mobile" has become nearly synonymous with "native" in most peoples' minds, while the mobile web is usually dismissed as a poor cousin of the app. As mobile browsers improve, however, the user experience gap between native apps and mobile web apps will continue narrowing, and it will become increasingly important for mobile strategists to have a nuanced understanding of both. This panel will explore the pros and cons of modern mobile web and native apps from the perspective of technologists with extensive experience designing and developing both, and will provide examples of products that use either medium (or both) particularly effectively.
As the rise of iOS, Android, and the Mac App Store brings more web developers into the world of native applications can our existing processes and best practices survive the transition? How can we release early and often in an environment where each update must pass through a review process? How do we aggressively refactor code when outdated clients must be supported? Can we iterate efficiently on features when design changes require more than a stylesheet update? A group of experienced web, mobile, and native app designers and developers will discuss our experiences working on native applications. We will explain what unexpected challenges we encountered coming from a web background, what strategies have helped us design and develop native applications, what did not work, and what we should learn from experienced native application developers.
There are tools and tutorials out there to teach developers all sorts of things about mobile apps, taking them from "Hello World!" to sophisticated products ready for the big time. But if you want help building privacy into your app, that's a lot harder to find.
This workshop seeks to change that. Through demos of existing resources and Q&A with attendees, we will provide you with the tools and skills you need to build the next killer mobile app while protecting your users' privacy and avoiding the media firestorms and government investigations that can kill a fledgling product.
We'll include hands-on demos of existing apps and developer kits and tools that help you think through and address the privacy implications of the data you collect and use. We'll also discuss what other resources are needed to give designers and developers the ability to meet their deadlines, pull in revenue, and still stand up for their users' privacy.
9th–13th March 2012