Add an eventSessions at SXSW Interactive 2012 of type Panel about News
Saturday 10th March 2012
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Real-Time Newsjacking & a Cold-Blooded Tweeter
by Bronx Zoo Cobra, Grant Hunter, Michael Logan, Remco Marinus and Esty Gorman
At UrgentGenius.com, we've spent 2 years gathering examples of ideas that have achieved stand-out by hijacking the news or have created real-time content. For SXSWi we've searched the globe to find real-time topical genius. The result? Well, it sounds like a bad joke: What do you get when 3 strangers – a Brit, a Dutchman and a man from Taiwan - walk into an Austin bar with a lady snake that promptly escapes. Chaos and a hopefully engaging panel ensues. The sharp-tongued @BronxZoosCobra gained 200,000 followers as she live-tweeted her escape from the zoo. She is the second-most followed animal on Twitter and will be the conference's first reptile speaker. Michael Logan heads up the content arm for satirical animators NMA while Remco Marinus shot a new commercial every day for IKEA's 365 campaign. This Future of Journalism Track is sponsored by The Knight Foundation.
Monday 12th March 2012
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3-2-1 Publish: Prepping the News Room for D-Day
by Eleanor Hong, Joel Abrams, Sheigh Crabtree, Tim Ruder and Meredith Artley
3-2-1 Publish: Fine-tuning Your CMS, Digital Staff & Social Feedback Loops for D-Day: You can’t predict an earthquake, flood, or tornado, or revolution, but you can plan for major news events – like the World Series, a royal wedding, or an upcoming presidential election. How can real-time news organizations prep their reporters, technology infrastructure, and social feedback loops for a big news event? In today’s real-time, instant-feedback news cycle, what do readers expect in event coverage? News organizations will find out how to apply new data-mining techniques and content management algorithms to “predict” what readers will want to read about, so you can cover the “big events” in a way that will drive optimum traffic and ad revenues.
Tuesday 13th March 2012
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Audience-Centric Media: Wants and Needs in News
by Adrian Klein, Cristina Cordova, Gabriel Sama, Staci Baird and Mandy Jenkins
The big dilemma for digital news publishing platforms is how to balance what people “want” to know with what people “need” to know. Most algorithms learn readers’ news consuming habits but have no ability to predict people’s interests when the next tsunami strikes. Likewise, publishers around the world are learning their assumptions of how, when and where people want their news are all wrong. For example, tablets have given a second life to long-form reading, thought to be dead because of the move towards shorter stories online. We will discuss the right formula for news publishers – both platforms and news media companies – to help them define the content they push to readers. We will examine readers' wants, needs and desires based on their consumption patterns, or touch points: when, where and how they want to get their news and how to create the right mix of news offerings to satisfy a reader that has more choices – and more control over those choices – than ever. And we will discuss the topic of serendipity: how to accurately predict interests ahead of time without missing something important, fascinating or plain interesting that’s out of people’s favorite topics. Panel includes executives from Pulse, Evri and Hearsay plus experienced media observers.
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