Sessions at SXSW Interactive 2012 of type Panel about Collaboration and Productivity

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Sunday 11th March 2012

  • 4-Hour Work Week Is BS: Truths of Working Smarter

    by Georgia Collins, Kevin Purdy, Doug Marinaro, Kate North and Keith Perske

    Work is everywhere. In the office, on a plane, in your car, at Peet's Coffee down the street. It's virtually inescapable. And while everyone would love to believe the 4-Hour Work Week is possible, is this the reality in today's market? Can you successfully manage and execute multiple projects within a global ecosystem with a team that has several, if not all, workers contributing remotely? Let's have a frank conversation with today's industry pioneers and thought leaders, shedding new light on how we work. With mobile devices within hand's reach at all times, there's truly no excuse or escape -- something early adopters know all too well, but the mainstream is quickly discovering as well. Here, each of the parties will discuss truths they've learned about what it really means to work smarter, and evaluate and discuss some of the false sentiments floating around like needing to "meet" more and the amount of time a brainstorm should (in truth) last — in the end, sharing the worklife heuristics they've acquired and learned over the years and that make all the difference in how they operate in their day-to-day lives.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon FG, Hilton Austin Downtown

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