Sessions at SXSW Interactive 2012 of type Panel about products and Crowdsourcing

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Monday 12th March 2012

  • Crowdsourcing: Next Gen Consumers in the Driver's Seat

    by Nick Pudar, Sara Leblanc, Anne Hubert and Andrew Dinsdale

    At 100 million strong, Millennials are the biggest generation in American history. They possess nearly a trillion dollars in spending power. They're flipping every social custom and convention known to man on its head. You can't beat them so how can you join them?Chevrolet, in partnership with MTV through its swat team Scratch, is re-imagining the automotive experience from concepts to ownership and recently put young buyers in charge of product planning through two concept coupes. Taking a cue from the software industry, the Chevrolet concepts serve as prototypes to start a discussion, to iterate and co-create the future of transportation. This isn’t just a slight change in workflow, it’s a complete reboot with direct consumer input taking center stage. Hear Director of GM Advanced Design Frank Saucedo and Viacom Media Networks' Senior Vice President of Scratch Anne Hubert discuss how the cars and relationships came to be and how the process will transform Chevrolet for the future.

    At 12:30pm to 1:30pm, Monday 12th March

    In Salon H, Hilton Austin Downtown