Sessions at SXSW Interactive 2012 of type Panel about Shoes

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Tuesday 13th March 2012

• Sneakers & Technology: A True Love Story

  by Steve Caputo, Trevor Eld, Matt Halfhill and Jeff Lyman

  For millennia, we wore footwear to protect our feet and get us from point A to B. Somewhere along the line they became status symbols. Then sports apparel. Now they’re quickly becoming the next device on our bodies that will enhance our lives and how we live with technology. From Nike+ to WeSC’s RFID-enabled checkin shoes, digital technology is proving to have the richest potential for innovation in footwear both for fashion/lifestyle and for sports. Joined by a panel of experts in footwear design and culture, we will discuss shoes of the next generation, what new changes they promise to bring to our lives, and what the technology and design community can look forward to with them.

  • Fashion
  • Shoes

  At 11:00am to 12:00pm, Tuesday 13th March

  In Classroom 204, AT&T Conference Center