Add an eventSessions at SXSW Interactive 2012 of type Panel about Startups
Friday 9th March 2012
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Why Invest in Health Tech?
by Shwen Gwee, Aneesh Chopra and Lisa Suennen
Why Invest in Health Tech? Education, Inspiration, and Funding Advice for (Social) Health Tech Startups. This session is sponsored by Health 2.0 and Boehringer Ingelheim
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Give Me an Invite! Creating User Demand at Launch
by Eric Vishria, Michael Seibel and Erick Schonfeld
Nobody likes waiting in line, whether for a party or an exclusive beta invite, unless they can skip it or be the “cool kid” who doles out invites to friends. RockMelt tested this theory when their browser initially launched under the cloak of private beta and allowed users to help their friends “jump the line”. Others have seen similar success like Google+ and Turntable.fm which left people scrambling for invites from friends. But what’s the secret behind building buzz via exclusive access without alienating potential users?
Beta and Alpha testing is becoming increasingly popular as people vie for early adopter status. Panelists from initially exclusive products will discuss the psychology behind exclusive access, the benefits of an invite system, and how gated access helps you attract the right users. This conversation is a must for any startup looking to make a splash at launch. -
How to Lose Co-Founders and Alienate Startups
by Seth Blank, Orian Marx, Alexandra Cavoulacos, Kathryn Minshew and Vivek Sharma
Most startup entrepreneurs, investors and incubators will tell you that two founders are better than one. What they won't tell you is two founders are more likely to try to kill each other - or at least kill their startup. Co-founder disasters are a bit of an industry taboo. We never hear about most of them. Many great entrepreneurs have had to sacrifice a beloved startup to learn valuable life lessons about working with partners. This panel brings together four entrepreneurs who lost their prior startups to infighting but survived to tell their tales in the hope that you can avoid some of their mistakes.
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Show Me the Money: Where to Get Funding and What Are They Interested In?
by Michele Polz, Brad Weinberg, John Pugh and Unity Stoakes
Show Me The Money: Where to get funding and what are they interested in? Presentations by VC's, Health Incubators (e.g. Blueprint Health and Startup Health), and other funders. This session is sponsored by Edelman.
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Funder vs. Funded: Fireside Chats with…
by Geoffrey Rutledge, Jen McCabe, Andy Donner and Stead Burwell
Funders vs. Funded... The Rise of Pharma VC's: A discussion with Pharma about their new VC funds. The Funded: A discussion with recently funded health tech startups. This session is sponsored by Edelman.
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How Start-Ups Do Deals with Industry Titans
by Jay Lee, Scott McMullan, Pamela O'Hara, Alex Barnett and Sunir Shah
You're David, they're Goliath. You're a small company, they are industry giants. You're fast and innovative. They move markets. You just wish they would move those markets in your direction!
How do you close that deal? How do you even get them to notice you? The good news is that big companies get big by working with innovative companies like you. The bad news is they also get big by stepping on companies like you.
How do you hold your own against big companies? Who can you trust and how much information can you trust them with? How do you decide which big deals to do and which ones to avoid?
This panel pits together three industry giants, Google, Intuit and American Express with two scrappy startups, BatchBlue and FreshBooks. After many rounds of negotiation, deals have been struck that have been lucrative for each party and a win for their mutual customers. Hear how these start-ups have built great relationships, launched successful partnerships and stayed in the game without being gobbled or squashed.
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Launching Companies in Regulated Industries
by Aza Raskin, Shamir Karkal, Jessica Scorpio, Adam Oliveri and Matt Harris
Technology startups are beginning to focus on traditional, regulated industries that until now haven’t seen many startup entrants. But taking on archaic, multi-billion-dollar industries isn’t easy. Startups face a variety of issues, from thorny regulations to apathetic customers demoralized by poor experiences, and competition from name-brand, established competitors. Building a new company in a regulated industry is a daunting task, but it holds the potential to transform an industry and dramatically improve the status quo.
Saturday 10th March 2012
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Help Wanted: Hunting High & Low for Digital Talent
by Winston Binch, Barbara Tejada, Ben Fisher, Lionel Carreon and Jami Hoffman
Everyone is looking for digital talent these days, from established tech firms, startups, advertising agencies to the biggest corporations. The ever-broadening makeup of the attendees of SXSW is a huge indicator of this. There’s a bigger crossover of technology and marketing than ever before. In many ways, we are all looking for the same talent. And it’s not just developers. We look for highly conceptual people who can come up with amazing ideas and inventions. As a result, creative technologists, digital strategists, designers and writers are in high demand. In this panel, recruiters from a variety of firms will discuss who they look for and how they find that talent. How can we improve our pipeline and process? Where are there new places to look? How can the talent make themselves easy to find? Are schools keeping up with the demand? This panel will be for companies and jobseekers alike, a look behind the curtain of how the matchmaking of employer and employee happens.
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TechStars Live!
TechStars, is an elite startup accelerator in the world, and by the numbers, it is harder to get in to than any Ivy League school. One of the hurdles in the TechStars guantlet is the live interview. Come and watch the TechStars team conduct live interviews with actual finalist companies. TechStars will work to identify and push hard on the core issues and then will have a candid discussion with the audience about that company. It will be like being an insider to the selection process within TechStars, and we think it will be very educational for all early stage entrepreneurs and investors. This session has been sponsored by Mircrosoft.
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The Lean Startup
by Dave McClure
YO STARTUPS – STOP WASTING YOUR TIME (AND FUNDING)! Hosted By Eric Ries (The Lean Startup) and Dave McClure (500 Startups), this 1-day track teaches pivotal metrics and actionable frameworks for building better, faster, and smarter companies. Learn to be agile, iterate quickly, and improve rapidly. Featuring leading startups and companies like Etsy, HubSpot, & more. This session is sponsored by The Lean Start Up.
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(Not Just) Shit Startups Say: Anatomy of a Rockstar Product Cycle
by Tom Poppendieck, Mary Poppendieck, Chad Dickerson and Ash Maurya
Startup Case Studies' from Etsy & others on building your product including 'insider tips' on agile development, minimum viable product, and continuous deployment. Hosted by Eric Ries.
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Get Your Startup’s Name in Lights with IBM!
by Jani Byrne, Claire England, Guy Diedrich, Sancia Matthyssen and Jonathan Libby
Appearing at the 2012 SXSW Interactive Festival, IBM is looking for top entrepreneurs to join our Startup Showcase Video Series. We will be in the Startup Village hosting an audience participation session where your ideas count! Bring your smart phone and have ‘real time’ interaction with our panelists as we discuss entrepreneurial perspectives on Crowdsourcing, Social Entrepreneurship and more! Your participation during the session can help influence you being selected as one of four finalists for the IBM Startup Showcase Video Series. Following SXSW, we will work with our finalists to create the Video Series, capturing conversation about their startups and hear how they are improving the lives and businesses of their customers. The video series will be delivered through multiple channels reaching tens of thousands of developers, consumers, investors, and businesses around the world. This session is sponsored by IBM.
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The Field of Dreams Manifesto
by Jeff Slobotski, Ben Milne and Bo Fishback
With easy access to new technologies, resources, and ideas, more and more startups outside the Valley and the Alley are finding early success in places like Kansas City, Missouri and Des Moines, Iowa.Having assisted or launched several startups outside the traditional ecosystems, Dwolla’s Ben Milne and Zaarly’s Bo Fishback will discuss the role that the Internet has had in leveling the playing field for the builders of the 21st century. Moderated by Big Omaha and Silicon Prairie News founder, Jeff Slobotski, the candid conversation will provide audiences an unfettered, behind-the-scenes look at how one region is overcoming the odds and cultivating an entirely new kind of startup manifesto."
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Keeping Kids off the Street: Wall St. vs. Startups
by Renee DiResta, Chris Wiggins, Zach Sims, Ben Siscovick and Roger Ehrenberg
New York is now the #2 startup hub in the country and rapidly rising; however, single most consistent reason given for NYC’s failure to nurture a culture of innovation is Wall Street: it sucks engineers in, drains them of their creativity, and stuffs them with so much cash they can never be “lean” again. This panel includes people arguing against Wall Street as a force for good, people arguing for Wall Street as a natural career path to startups, and people working to “keep kids off the Street” (i.e., keep engineering students from joining Wall Street hedge funds and I-banks).
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LEAN STARTUP: Wisdom from Steve Blank + 'Meet the Authors' Session
by Patrick Vlaskovits, Manuel Rosso and Steve Blank
Talk by legendary startup guru Steve Blank on today's world of tech entrepreneurship, followed by an opportunity to hear from the authors of upcoming startup books.
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Pay-It-Forward: Building Successful Startups
by Chris Bennett, Hadiyah Mujhid, Monique Woodard and Nnena Ukuku
This workshop session is taught by Black Founders Startup Ventures. Black Founders Startup Ventures was founded to increase the success of black entrepreneurs in tech through educational workshops and events. What is little known about Black Founders is the stories of its co-founders and how helping others has led to a path of opportunity for their own independent tech startups. Meet the co-founders of Black Founders, a coder, lawyer, marketing guru, and product guy, and learn how their contributions to their community has ultimately taught them to be better entrepreneurs.
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StartUp Health: Transforming Healthcare in America
by Jerry Levin, Steven Krein and Esther Dyson
Legendary CEO Jerry Levin and Futurist and Health Investor Esther Dyson are interviewed by StartUp Health Co-founder Steven Krein in a dynamic session to discuss how to transform health and wellness entrepreneurship in America. Steve will engage Jerry and Esther and the audience in a thought provoking discussion on how entrepreneurs are the solution to changing healthcare in our country and how to establish the entrepreneurship culture throughout the nation in sectors like health and wellness. They will discuss how can entrepreneurs, investors, healthcare professionals and organizations can be collaborate in this revolution. This Future of Health Track is sponsored by Aetna.
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LEAN STARTUP: Check Yo-Self Before U Wreck Yo-Self, Startup Metrics of the Masters
by Joe Zadeh, Zach Nies, Aaron Batalion, Thomas Korte and Dharmesh Shah
Startup Case Studies' from Airbnb, LivingSocial, HubSpot, & Rally Software on measuring success including lessons learned with pivots, metrics, and growth.
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Exploring the Top Startup Accelerator Programs
by Aziz Gilani, David Cohen, Gabriella Draney and Frank Gruber
It seems like just about every other day a new startup accelerator program is hatched. Is this a phenomenon or just a fade? This panel will explore the global startup accelerator explosion and share the latest quality rankings. The panel will consist of a well rounded group with representatives from the three top ranked U.S. accelerator programs as they look to share some of the secrets to their program success.
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LEAN STARTUP: From the White House to the Boardroom, What You Can Learn From Lean Giants
by Macon Phillips, Scott Cook and Todd Park
Lean Startup' Author Eric Ries hosts a fireside chat with Macon Phillips (Director of Digital Strategy, US White House), Todd Park (CTO, Department of Health & Human Services), and Scott Cook (CEO, Intuit) on how Silicon Valley is inspiring the government and enterprise sectors.
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Fit Together: How Fitness Goes High-Tech + Social
by Kevin McCoy, Maria Ly, Kevin McCoy, Jason Jacobs and Bob Goodman
Tools like Nike Plus and FitBit, apps like Lose It, Run Keeper, and Skimble, and communities like Daily Burn and Spark People are helping to change everyday workouts from a solitary to a social pursuit. The magic of these devices, tools, and communities enables people to track their fitness, undertake fitness programs, track and share their progress overtime, and learn from peers and professionals. This panel will look at where it’s all headed and what it means for everyday interactive experiences. Conversation will include the provocative question: can the Internet make you fit?
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LEAN STARTUP: Baby Got (Feed)Back - Putting the Lean in Learn
by Janice Fraser, Ian McFarland, Andy Rachleff, Adam Goldstein and Victor Echevarria
Startup Case Studies' from Hipmunk, Taskrabbit, Wealthfront, & LUXr including lessons learned in customer development, UX, and marketing.
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Think Global, Blog Local: The Regional Tech Blog
by Mike Bollinger, Sean Blanda, Rick Turoczy, Danny Schreiber and Danielle Morrill
While TechCrunch, GigaOM, ReadWriteWeb and other major tech blogs inform tech enthusiasts of the more exciting and press-savvy startups, tech blogs such as Silicon Florist, Silicon Prairie News, TECHdotMN and Technically Philly are dedicated to continual coverage of both the loud and quiet startups in their area. This panel will look at the importance of regional tech blogs, how they got their start, revenue models and methods of gathering story leads as well as case studies of startups they've discovered that have gone on to capture national and international press.
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X of Y: How to Ensure Your Startup Is Defensible
by Peter Coles, Katia Beauchamp, Eric Koger, Sam Shank and Dave Gilboa
Entrepreneurs often pitch their ideas as “the X of Y”. Match.com for farmers… Foursquare for parking lots… Gilt Groupe for grandparents. It is both efficient and lucrative to take what already works and extend it to a new niche, a new country or a new context. Innovation through localization or specialization has launched many successful businesses.
On the flip side, say you have a truly innovative and disruptive idea. Good for you! That’s only the beginning. Companies like Groupon and Gilt launched with unique business models, but now they each have a slew of imitators and have spent fortunes to stay at the front of the pack. In a time of easy capital, fast development and expensive intellectual property rights, how else besides capital can a company stay defensible?
Sunday 11th March 2012
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Accelerating Killer LatAm Startups
by Bedy Yang, Hernan Kazah, Vanesa Kolodziej, David Weekly and Pedro Torres Picón
The genome to create a great startup fast has been cracked. With proper funding and mentoring provided by a series of Lat Am-based accelerators, we can expect that a new wave of brave and savVy Latin American entrepreneurs will be entering the global market soon. Meet the people who are making this happen and learn why a regional network of accelerators is the way to make a real difference in this continent.
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Pitching Start Ups to Ad Agencies and Clients
by David Tisch, John Laramie and James Cooper
The start up scene continues to thrive. You may have got funding and you may have an awesome product but how will you make those first key partnerships with clients and ad agencies? This is new territory for many blue chip clients and most ad agencies. They know they need to play in the start up space but they are afraid. All you guys are much younger, and cooler, you don't wear suits so how can we take you really seriously? How will I know whether you are the next FourSquare or the next pets.com? The panelists will be able to share all their different viewpoints. We have an investor and incubator, we have a recently funded start up making their first deals, we have an ad agency and we have the all important client who is making those purchasing decisions for her brand. We will hear from all of the panelists and then invite any start ups in the audience that would like some advice to ask questions. All the panelists are used to talking freely about the subject rather than inflicting death by powerpoint.
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Community First: Lessons for Early-Stage Startups
by David Noël, Chrysanthe Tenentes, Diana Kimball and Ligaya Tichy
Tech startups have long known that a strong community will amplify a company’s successes, bolster growth, and make work worth waking up for. Today's unstoppable startups understand that putting community first means putting community management first. And yet, the field of online community management is still in its early days, and we haven’t stopped figuring it out as we go along. Through case studies and never-before-told stories of three veteran community managers from SoundCloud, Foursquare, and Airbnb, we’ll reveal what it takes to build a community to last.
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Startup Breakthrough: Speed Coaching for Founders
by Jerry Colonna and David Kashen
Five of the world's top startup-focused executive coaches choose entrepreneurs from the audience who want to volunteer with a problem or area for improvement. In speed coaching sessions, they attempt to make quick and dramatic shifts in beliefs and behaviors which will bring more success and happiness for the subjects' work and companies. In this dramatic demonstration you'll see the power and effectiveness of coaching for startup founders and leaders, and why coaching is a hot trend for high-performing founders recommended by top VCs.
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The Making of the Modern Office
by Jennifer Crystal, Dan Patterson, DeeAnna McPherson and Emily Peters
In the capital of the latest tech boom, developers work late into the night creating the next big thing. But they take office culture just as seriously, fueling behavior that is reaching a level of froth not seen in a decade. Some web startups are partying like it's 1999. Companies say the fierce competition for talent among startups has necessitated extraordinary perks meant to attract and retain employees. But what makes startups a great place to work? Are they things like creative benefits, core values, philanthropy and dogs? This session is focused on creating uniquely successful and fun working environments with disruptive leaders from cleantech, healthcare, and enterprise tech startups.
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The UX-Driven Startup: Lessons from the Trenches
by Ian McFarland, Cindy Alvarez, Zach Larson and Kate Rutter
We've all heard the story of The Technical Guy and The Business Guy getting together and starting a company. But what happens when a company puts User Experience at the helm? Hint: It doesn't just mean your product will be prettier!
Being UX-Driven means more than hiring a “UX person”—we’re not even sure that’s a requirement. Learn what it does mean by spending time looking through the eyes of some UX-minded founders who’ve shaped some of the most interesting products of the “10s.” Learn from these companies’ experiments, mistakes, challenges and wins—from Foodspotting’s decision to only allow positive ratings to Gowalla’s decision to let their community build their place database from scratch—and how tools like observation, metaphors, mantras and metrics drove them.
Whether you’re managing an established product or have or an idea you’re trying to get off the ground, you’ll leave armed with practical tools you can put to use as you strive to make your own company more UX-Driven.
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