Sessions at SXSW Interactive 2012 of type Panel in Austin Convention Center

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Friday 9th March 2012

  • Brands As Patterns

    by Walter Werzowa, Greg Johnson, Marc Shillum and Robin Lanahan

    Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value? This panel will debate, show examples and outline a new model within which experience designers show how brands should behave.

    If you can't make this session, an encore presentation will be given on Saturday, March 10: 9:30am at the Austin Convention Center in Ballroom EF.

  • Building a Jewish Presence Through Social Media

    by Brian Block, Jennifer-Joy Bronk, Bob Watts, Leisa Holland-Nelson and William Daroff

    Quick and effective communication may run afoul of traditional Jewish culture for the “The People of the Book.” Consuming information in 140 characters requires true customization of message. Branding a nonprofit in a digital world is a highly effective endeavor, and a new feat for organizations nearly or exceeding a century in age! This panel’s discussion will focus on three key issues:( 1) Targeted Update Messages; (2) Bridging technological gaps between community leaders/communicators and social media experts; and (3) Community Engagement.

    At 2:00pm to 3:00pm, Friday 9th March

    In Room 5ABC, Austin Convention Center

    Coverage audio clip

  • CNN's Black in America / Silicon Valley: Aftermath

    by Wayne Sutton, Hank Williams, Hajj Flemings, Soledad O'Brien and Jason Samuels

    In the summer of 2011, New Me, the first technology accelerator focused on African American's was launched. The inaugural class was covered by the CNN documentary "Black in America" along with an exploration of the issues underlying low minority representation in the tech industry. This panel will discuss the issues raised, things not seen in the documentary, and the aftermath of its airing. Panel participants will include Soledad O'brien, the documentary reporter, and Anchor of the CNN Morning Show, Jason Samuels, the producer of the Black In America Documentary, and New Me Participants Hajj Flemings, Hank Williams and New Me co-founder Wayne Sutton.

    At 2:00pm to 3:00pm, Friday 9th March

    In Room 6AB, Austin Convention Center

    Coverage audio clip

  • OMG Your RFP Is Killing Me

    by Joe Rinaldi, John Stephens and Todd Nienkerk

    RFPs are like online dating. The WORST KIND of online dating. Imagine an online dating experience where all users have uniform information provided, one picture (and there's no telling how old it is...), a host of clinical, antiseptic statistics and data, and from that information, you have to select a date and commit to more than just one rendezvous. You have to commit to 6 months of dating.

    This is what RFPs do. They take vendors and strip them of their individuality in the hopes of surfacing an illusion of an apples to apples comparison. Stripping creative firms of their creativity while presenting their capabilities and their work, is like trying out a new starting pitcher by asking him to write an article about Steve Carlton.

    There has to be a better way. In this panel, business development professionals will speak to the RFP process and other options. Ways to circumnavigate an RFP will be discussed. Creative alternatives will be outlined and the strengths and weaknesses of RFPs will be analyzed. If you are building an RFP now, this is your intervention. If a project looms on the horizon, learn about your options. If you like a good war story, we'll be comparing scars like Robert Shaw and Richard Dreyfuss in Jaws.

    Let's start architecting a better process. Let's provide a solution that maximizes creatives' capabilities and speaks to clients' requirements, all while building a project team that collaboratively launches an amazing result.

    At 2:00pm to 3:00pm, Friday 9th March

    In Ballroom BC, Austin Convention Center

  • Raise Your Profile Using SXSW

    by Theda Sandiford, Brian Zisk, Hugh Forrest and Evan Cohen

    It takes a lot of money and effort to get to SXSW. Now that you've made it to Austin for the big event, what are the tips, tricks, and best practices you can use to effectively raise your profile?

    At 2:00pm to 3:00pm, Friday 9th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

  • Social Change, Social Media & Social Filmmaking

    by Dorothy Engelman, Sherien Barsoum, Meghan Warby and Rob Dyer

    Bringing together top filmmakers, change agents & digital communicators, this panel will share practical tips, tools & tactics for activists, non-profit pros, volunteers & creatives to affect social change through documentary-style online video.

    As online video consumption increases dramatically, your organization or cause should be developing long-term or campaign-focused strategies for film. Whether you intend to raise awareness or funds, using video efficiently & effectively could be the key to inspiring action.

    This panel includes new media pioneer Dorothy Engelman, who specializes in creating content for non-profits & founder of Get Involved, a network for volunteers; Rob Dyer, founder of Skate4Cancer & star of multiple engaging online videos & short docs; & Sherien Barsoum, former social worker & documentarian behind ‘Colour Me’

    At 2:00pm to 3:00pm, Friday 9th March

    In Room 9ABC, Austin Convention Center

    Coverage audio clip

  • Design from the Gut: Dangerous or Differentiator?

    by Laurel Hechanova, Naz Hamid, Phil Coffman, William Couch and Jane Leibrock

    The internet is a never-ending data source. Through it we are able to monitor visitor activity, study traffic patterns, and use these analytics to help guide users in the directions we want. Usability testing gives us behavioral information which can either affirm design decisions or inform necessary changes. Research and analytics go a long way in selling a creative direction to clients who are focused on engaging with their customers and in how marketing dollars will impact their bottom line. But what about a designer's instinct—that moment when a designer just knows what they're building is right? When and how do their years of professional experience, inspirational collections, and life observations become deciding factors? Learn from a panel of design veterans, with experience that ranges from client services to product development, about past experiences and their personal stance on the subject.

    At 3:30pm to 4:30pm, Friday 9th March

    In Ballroom BC, Austin Convention Center

    Coverage audio clip

  • Political Humor 2.0: Teh Internetz R Leaking

    by Carol Hartsell, Alf LaMont, Greg Proops, Sara Benincasa and Rory Albanese

    In an election year that is as divisive as any in recent memory, a snarky, slightly jaded and unflinching group of funny folk are taking action and making an impact on the political scene. Learn how the internet empowered comedians and comedy writers and how funny folk are wielding their online prowess to affect some real-world change. Join comedians and staff from The Daily Show, Huffington Post,and Wonkette in an in-depth discussion that may very well save the world!

    At 3:30pm to 4:30pm, Friday 9th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

  • Queer Viral Practices in New Media Art and Theory

    by Micha Cardenas, Pinar Yoldas and Zach Blas

    In this panel, we will focus on queer new media art and philosophy that uses and intervenes into the viral to form a radical politics of revolt and utopia. Viral will be engaged with technically, philosophically, artistically, biologically, and effectively. Our aim is to show that while viral rhetoric and discourses have marginalized and controlled queer populations, the viral remains an allusive, volatile potential that can be experimented with toward creating new queer politics and worlds. Cárdenas and Mehrmand will discuss their current collaboration virus.cirus, an episodic series of performances using wearable electronics and live audio to bridge virtual and physical spaces that explores queer futures of latex sexuality amidst a speculative world of virus hysteria and DIY medicine. Blas will speak on new works from his ongoing Queer Technologies project that attempt to formulate a viral aesthetics based on a replicating difference of never-being-the-sameness against capital’s own modulating structure.

    At 3:30pm to 4:30pm, Friday 9th March

    In Room 10AB, Austin Convention Center

    Coverage audio clip

  • Speed Tweaks: How Fast Can Audiences Drive Edits?

    by Mark Hillman, John Havens, Sally Daub, Bryan Mochizuki and Matt Naylor

    When it comes to shaping video content for target audiences, how real-time can we get? Dynamic iMedia allows digital agencies to track who's watching what content, where they're watching it, and for how long. But how can brands put this real-time feedback to use when months of approvals have already locked in a final cut? If they shoot documentary-style content, they have the flexibility to make measurement mean something. An archive of doc footage from the production phase can offer drastically different cuts.

    Bringing together a digital guru with surgical media measurement tools, the media director from the Clinton Global Initiative, who has used twitter feeds to create documentary highlight reels, and the Creative Director of branded documentary powerhouse, Flow Nonfiction, we look at how the documentary process can yield footage that makes real-time feedback actionable. How good and how fast can this feedback loop become? Are brand managers willing to follow the near spontaneity it allows? How much is too much -- when does the stat geek kill the magic? And what does this mean for filmmakers and marketers who want to keep pace?

    At 3:30pm to 4:30pm, Friday 9th March

    In Room 18ABCD, Austin Convention Center

    Coverage audio clip

  • Build. Community Is Easy, Saving the World Is Hard

    by Kesah Schmitt, Mark Himmelsbach, Colin Wallis, Dave Dobbins and Scott Orn

    Passion for social issues has been an American ideal from the start. For hundreds of years, foundations and nonprofit organizations have been forming groups to provide support, comfort, and solutions to some of the world’s biggest challenges. Dialogue and subsequent action happens when dedicated people rally together in communities - live or virtual - to impact health issues, advance social causes, and make the world a better place.

    With the ever-changing landscape of new digital community-building platforms, these socially responsible groups are taking advantage of new technologies to reach and engage their audiences. The panel will uncover the organizational strategies of community building, maintaining engagement over time, and uniting a group of people who may have never met face-to-face. From helping people quit tobacco to establishing support groups for rare diseases and supporting healthy lifestyles, each organization approaches community engagement in a unique way. Come hear the successes and set backs of community building that strive to bring social issues to the forefront and address them in modern ways.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 6AB, Austin Convention Center

    Coverage audio clip

  • Future of Entertainment: Viewer Becomes User

    by Mike Scogin, Tom Thai, Kimber Myers, Jared Hecht and Paul Chang

    Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 18ABCD, Austin Convention Center

    Coverage audio clip

  • Software Alchemy and the Arc of Technology

    by Robert Scoble, Alan Cooper and Christie Dames

    An outspoken pioneer in the modern computing era, and best known as the “Father of Visual Basic” and inventor of “personas”, Cooper will share rare insights into the evolution of software and interaction design based on human goals and needs – and a new vision for meeting the personal and business needs of the upcoming era.

    In conversation with Tech Evangelist Robert Scoble, best known for his blog, Scobleizer. An insider vision of how the process of software and interaction design has unfolded over the last 25 years, and how lessons learned from that process can be applied to a compelling business case based not on traditional manufacturing but on a model of software design – bringing effectiveness over efficiency.

    At 5:00pm to 6:00pm, Friday 9th March

    In Ballroom BC, Austin Convention Center

    Coverage audio clip

  • The Future of Access to Digital Broadcast Video

    by Craig Cuttner, Andrew Kirkpatrick, Glenn Goldstein and Shane Feldman

    Video needs to be accessible too, and both the technology and the legal environment is evolving. Accessible media is already available online at some major media sites and the work done by providers can inform work that others will need to undertake. This panel will help attendees understand what is required and how tooling for developers can help, and share information about challenges encountered and strategies employed by major video content providers in order to integrate the production processes for broadcast and online video delivery.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 9ABC, Austin Convention Center

  • Why Happiness Is the New Currency

    by Ade Olonoh, Brian Wong and Dave Morin

    Moments of joy... moments of happiness... moments of gratitude. These are all moments that describe our lives. It is very easy to mistake these as only moments that happen in real life. One fundamental key part of how the web has evolved has involved emotion. Emotion has become more explicit in our actions online. Companies are faster becoming aware that, as obvious as it may seem, humans are at the receiving end of the UI and design theme that you have just created. We no longer simply engage in actions; we "like". We contribute content and are immediately validated through social interactions. What is obvious is that there's another person we're interacting with. What's even more obvious is what we're supposed to feel. In this digital era, there's a field of science that has been largely underutilized until now: affective science. In our work at Kiip, we have realized just how core the "happiness moment" is to our business model. Just how raw emotion can be directly tied to an achievement in a game - we have designed not only a UI but a "emotive" experience around harnessing the elements of the happiness that surrounds a simple interaction. Do you want to share? Do you want to gift? Do you want to save it? Is it fleeting? How can you control it? How do you have more of it later? In this session we'll hear, for the first time, from companies in the mobile and web space that have harnessed not only emotional power - but pressure - to drive their business models all using the currency of happiness. Not only have some of them accidentally created models that capture this emotion beautifully, but some of them have now learned how to sustain it. Happiness is the missing resource in your company. Learn how to capture it.

    At 5:00pm to 6:00pm, Friday 9th March

    In Ballroom EF, Austin Convention Center

    Coverage sketch note

Saturday 10th March 2012

  • Brands As Patterns

    by Walter Werzowa, Robin Lanahan, Greg Johnson and Marc Shillum

    Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value? This panel will debate, show examples and outline a new model within which experience designers show how brands should behave.

    At 9:30am to 10:30am, Saturday 10th March

    In Ballroom EF, Austin Convention Center

  • Multi y Mono: A Cultural Advertising Battle

    by Carl Settles, Sergio Alcocer, Kelli Coleman and Leslie Wingo

    With ethnic minorities now representing the largest and fastest growing segments of the consumer economy, the very definition of the general market is being challenged. Multi-cultural agency heads such as Translation’s Steve Stoute are eschewing their parent agencies (Mr. Stoute bought back a majority stake in his agency from Interpublic) in order to compete for a larger share of the marketing pie. In his book, The Tanning of America, Mr. Stoute lays out a compelling case for why he and many other multi-cultural agencies may be better suited to influence general market consumers than their largely mono-cultural counterparts.This panel explores the unprecedented opportunities for minority owned agencies and talent to move to the forefront of the advertising landscape. We’ll hear from key executives from GlobalHue, LatinWorks and Sanders\Wingo ad agencies as they lay out their visions for advertising in the 21st Century and the defining role minority media makers are playing in it.

    At 9:30am to 10:30am, Saturday 10th March

    In Room 5ABC, Austin Convention Center

  • Tech Superwomen: Mentors and Mentees, FTW

    by Nilofer Merchant, Ekaterina Walter, Cathryn Posey, Margot Bloomstein and Leslie Bradshaw

    From the New York Times to Glamour Magazine, a universal question continues to percolate - why are women underrepresented in the tech industry? Explore the role mentorship plays in building a stronger and more inclusive community, while expanding opportunities for women to ascend to leadership roles. Panel discussion will examine the impact of women mentoring women, the positive results of enriching this community and the importance of empowering such partnerships. This panel will also look at the role men can and should play to open more doors for women in the industry. Engage, contribute and participate as a mentor or mentee! Help build a stronger, more inclusive tech community.

    At 9:30am to 10:30am, Saturday 10th March

    In Room 9ABC, Austin Convention Center

    Coverage audio clip

  • The State of Browser Developer Tools

    by Paul Irish, Brandon Satrom, Garann Means, Mike Taylor and Joe Stagner

    Your browser is the most important program on your computer and until recently there were no built-in, industrial-strength tools available for debugging web pages. As web apps become more sophisticated, so do the debugging environments. Representatives of the major browsers discuss the similarities (and differences) between the tools and we look at how they address the needs of the 2012 developer: debugging Web Workers, tweaking CSS colors to perfection, remote debugging of mobile devices and all the other functions that make in-browser development as easy as falling off a console.log().

    At 9:30am to 10:30am, Saturday 10th March

    In Ballroom A, Austin Convention Center

    Coverage audio clip

  • Anime: More Than Cartoons

    by Justin Rojas, Craig Crossley, Ryo Yamaguchi, Margo Yabs and Mike Laidlaw

    Back in the day, the American anime experience was limited to a couple shows on TV and a small selection at your local comic book shop. Now, anime is a multi-million dollar industry, and traditional entertainment outlets turn to anime to tell their stories with increasing frequency. Join representatives from leading anime, gaming, and digital media companies as they gather to discuss anime’s impact on pop-culture, and find out how anime impacts your life in ways you might not even suspect. From your mobile device to the movie theater, in your video games and on your DVR, anime is everywhere. It’s more than cartoons – It’s a thriving, influential culture.

    At 11:00am to 12:00pm, Saturday 10th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

  • Making Stories: Libraries & Community Publishing

    by Nate Hill, Michael Porter, Char Booth, Amy Buckland and Amy Buckland

    Good libraries are community-minded, technologically-aware, devoted to increasing access to information, and interested in preserving the local cultural heritage. Good newspapers aggregate and curate information for their readers, prioritize the local population, and are the record of a place, a time, a citizenry. Both believe they must tell stories for everyone, not just themselves.
    Libraries have experience with media production, and are already a known community resource. Supporting communication within their community falls within the library’s mandate to increase access to information. Building on the “maker” ethic, how can libraries help their communities make their own news, write their own stories, publish their own histories?

    At 11:00am to 12:00pm, Saturday 10th March

    In Room 6AB, Austin Convention Center

  • Top Chef: How Transmedia is Changing TV

    by Dave Serwatka, Aimee Viles, Tom Colicchio, Andy Cohen and Lisa Hsia

    Bravo’s interactive late-night talk show, “Watch What Happens Live,” is coming to SXSW. Meet the on and off-screen digital mavens, including the show’s host Andy Cohen, Tom Colicchio (“Top Chef” judge), Lisa Hsia, Aimee Viles and Dave Serwatka. In Cohen’s SXSW Clubhouse, these visionaries will illustrate how “Top Chef 9” brought multi-platform storytelling beyond the linear screen. When Bravo embarked on their transmedia mission in the fall of 2011, they broke new ground with digital innovations and fostered a unique two-way fan/cast relationship. Dive deep with Bravo into their latest industry first and learn the return on investment for the network and for the fan. Through this soup-to-nuts presentation, discover why transmedia is the future of the entertainment industry.

    At 11:00am to 12:00pm, Saturday 10th March

    In Ballroom D, Austin Convention Center

  • Design for Social Innovation and Public Good

    by Barbara Brown Wilson, Suzi Sosa, John Peterson and Jess Zimbabwe

    A new movement is gaining momentum in the design world— a movement to expand the applications of high design beyond its elitist client base to solve complex social problems. This panel will engage an array of leaders in the public interest design movement who use design thinking in various ways to address global challenges and engender social innovation at different scales. John Peterson will bring his experience developing the largest interactive matchmaking database for pro bono design services between top architecture firms and deserving nonprofits to the discussion; Jess Zimbabwe’s contribution will be informed by work empowering civic leaders to use design thinking to solve public problems; John Bielenberg will bring his perspective on the influence of graphic design campaigns to bring awareness to complex social problems; while Barbara Brown Wilson will draw from her work in higher education to discuss the role of active learning and interactive online project evaluation to empower students to become social innovators. Suzi Soza, from the RGK Center for Philanthropy and Community Service’s Dell Social Innovation Competition, will moderate the panel.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Room 9ABC, Austin Convention Center

    Coverage audio clip

  • Hunt or Be Hunted: Get the Design Job You Want

    by Whitney Hess, Jason Putorti, Gina Bianchini and Amy Jackson

    ”Matchmaker, matchmaker, make me a match, find me a find, catch me a catch…”,lyrics from Fiddler on the Roof about finding a perfect partner. Wouldn’t it be great if you could have someone to guide you towards what is a match for you, advise you in your career life, help you weed through the losers to find the fabulous ‘one’ that will make you whistle on your way to work AND whistle on the way home?
    In Hunt or Be Hunted - How to get the Design Job you Really Want, you will be privy to the insights and success stories of three of the industry’s most respected representatives in their knowledge domains. You will also hear from a leading expert in the placement of designers. Each will relate real-world experience, guiding audience members through the maze of questions a designer has in this frenetic job market.

    Who are you as a designer? What do you want to do, and how do you know it's the right thing.

    What's your story? How to present yourself, your portfolio, and where you want to be.

    Where should you be full time or freelance? What that means to your life, your career and how you are viewed.

    When is it right? To look, to change, to know if this is the one.

    How do you get there? Choosing the right company, assessing/selling to what they need, closing the deal.

    Don’t be left in the dark. Don’t make blind decisions. Be informed, be guided, then be sure. Listen to these respected resources to help yourself to, “…find me the perfect match.”

    At 12:30pm to 1:30pm, Saturday 10th March

    In Ballroom D, Austin Convention Center

  • Pay-It-Forward: Building Successful Startups

    by Chris Bennett, Hadiyah Mujhid, Monique Woodard and Nnena Ukuku

    This workshop session is taught by Black Founders Startup Ventures. Black Founders Startup Ventures was founded to increase the success of black entrepreneurs in tech through educational workshops and events. What is little known about Black Founders is the stories of its co-founders and how helping others has led to a path of opportunity for their own independent tech startups. Meet the co-founders of Black Founders, a coder, lawyer, marketing guru, and product guy, and learn how their contributions to their community has ultimately taught them to be better entrepreneurs.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Room 5ABC, Austin Convention Center

  • Meat is Might: Epic Meal Time Rules the Web

    by David Heuff, Josh Elkin, Ameer Atari, Jonny Goldmaker and Harley Morenstein

    How do a group of friends go from sitting down for a meal together to creating an EPIC MEAL TIME together?

    The first ever Epic Meal Time video involved the creation (and subsequent demolition) of a "fast-food pizza" and received 100,000 views. The second, Angry French Canadian: The Greasiest Sandwich in Canada, saw views increase exponentially to 500,000. Epic Meal Time episodes have garnered 15 millions total views - 2 million per episode - and have appeared at Comic Con, on The Tonight Show with Jay Leno, joined leading Independent Television Network Revision3 and are continuously increasing both their audience and footprint.

    What are the key factors to their initial success and continued expansion throughout the digital and entertainment sphere? What's the process of putting together an Epic Meal Time video from concept to execution? Join the Epic Meal Time team in a discussion of how an online YouTube cooking show has succeeded in a crowded space at a level where many have not.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Room 18ABCD, Austin Convention Center

  • Binary Bitches: Keeping Open Source Open to Women

    by Andrea Hickerson, Xanthe Matychak and Mairin Duffy

    Open source communities pride themselves on the premise of egalitarian communication where every voice is valued, heard and documented. Despite this noble goal, this panel discusses how women and their communication style might nevertheless result in their marginalization or deter them from participating in open source communities in the first place.
    This dual presentation, moderated by a journalist, brings together two women with different perspectives and experiences working in open source communities. Together they will discuss how the marginalization of women in open source affects process and product outcomes, particularly with regard to design. We will also discuss strategies to improve participation in open source communities both from an industry and educational perspective. We look forward to starting a conversation about problems with, and solutions for, working in open source communities.
    To make this dual conversation engaging and interactive, it will take questions from the crowd and ask for examples/testimonials from men and women about gendered communication in open source communities.
    Have a comment, story or experience you would like to share with us before the panel? Email our moderator, Andrea Hickerson, andreahickerson21@gmail.com

    At 5:00pm to 6:00pm, Saturday 10th March

    In Room 9ABC, Austin Convention Center

    Coverage audio clip

  • Feel Rich: Health is the New Wealth

    by Quincy Jones III, Crystal Wall, Slim Thug, Shawn Ullman and Paul Wall

    Forty-time platinum, multi-Grammy and Emmy Award winning producer and digital guru Quincy Jones III (QD3) has turned his attention to a new creative movement: the creation of a health and fitness culture born from the urban and hip-hop community's respect for music, movement and entertainment.Feel Rich is health on your terms, fitness in your own style, and food choices that make sense on the streets where you live. The company promotes health by showing how it will make your game better, Your concerts livelier, Your grades better, Your hustle stronger. In a short few months the company has grown into a powerful movement with community and artists support. The company's mission statement is: To make every hood in the world healthyThis panel will discuss and explore the cornerstone of this new culture, promoting fitness and healthy living as the way to take your life to the next level.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Room 5ABC, Austin Convention Center

    Coverage audio clip

  • Iron Sky: Forging the Future of Film

    by Tero Kaukomaa, Jonathan Gardner, Timo Vuorensola and Brian Chirls

    Join Director Timo Vuorensola and Producer Tero Kaukomaa as they discuss their film IRON SKY (SXSW 2012) and how they worked to bridge the gap between the film industry and new forms of media. This trend is gaining traction and is becoming one many filmmakers can creatively take part in to create a deeper experience for their projects. Learn how the team behind IRON SKY harnessed the film community to the best ends and on multiple levels, putting themselves in direct contact with their audience from the beginning to not only help fund the film, but interact and cultivate a creative flow between filmmaker and audience.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Room 18ABCD, Austin Convention Center

  • Priming Audiences for a Truly Social Olympic Games

    by Matthew Moller, Shira Lazar, Alex Iskold, Stephanie Agresta and Lauren Pasquale

    The Olympic Games in London promises to be the first truly social Olympic Games in history. Significant digital and social advancements now allow consumers to personally engage with thousands of U.S. Olympic Team athletes and events, enhancing their experience even beyond traditional media coverage and inspiring them to have a greater vested interest in the games. All industry players, including sponsors, have shifted resources to develop programming and content that fuels this transition. In addition to ongoing event broadcast virtually around the clock, we now see the rise of continuous real-time coverage from analysts, check in opportunities at real life events and at home and direct updates from the competing U.S. Olympic Team athletes themselves. This panel pays particular attention to the impact of digital innovation on the Olympic Games and how convergence technology is shaping audience’s connection to Team USA and events.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Room 12AB, Austin Convention Center

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