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Friday 9th March 2012

  • Mining Diversity: Developing a Community of Color

    by Trevite Willis

    Communities of color are never a homogeneous or monolithic group. So developing an ethnically diverse community will require more than focusing on statistics such as income and education levels. Knowing where to find communities, how they engage and what platforms work best are essential in developing campaigns that can reach multiple communities. The session will discuss best practices and examples from companies & brands who have successfully developed communities.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 5ABC, Austin Convention Center

    Coverage audio clip

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