Sessions at SXSW Interactive 2012 of type Solo about Location Based Services and Social Media

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Friday 9th March 2012

  • What’s ‘The Next Big Thing’ in Social Networking?

    by Joel Simkhai

    Location-based technology has played a significant role in the recent expansion and growth of social media. That role is set to further explode in the coming years. As the leading all-male mobile location-based social network in the world, Grindr has created a global brand that in the past two years has amassed a user base of over 3 million users in 192 countries. The Grindr team hopes to evolve this mobile GPS experience with Blendr – a new location-based mobile app for everyone in the world that lets you discover, meet, and interact with the people around you. This presentation will focus on the future of location-based social networking and how we can make it easier to meet new people around us. Discussion will include issues ranging from the idea behind a start-up to the implementation and development of that idea into a product, to growing a user base and using social media options to create brand awareness and loyalty.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 10AB, Austin Convention Center

    Coverage audio clip

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