Sessions at SXSW Interactive 2012 of type Solo about YouTube

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Saturday 10th March 2012

• Hacking YouTube: Science & Secrets of Viral Videos

  by Prerna Gupta

  The goal of this session is to demystify the “viral video” and demonstrate that there is in fact a science to creating viral hits. In this presentation, I will discuss my experiences producing viral videos that have received over 100 million views. I will share what I have learned about crafting a product message in the form of a viral video and maximizing video views. We'll analyze successful videos ranging from small hits (250k-500k views), medium hits (1M-5M views) and monster hits (10M+ views), breaking them down into the key “viral characteristics” that contributed to each video’s success. I will also discuss strategies for integrating product demos with these viral characteristics, and the trade-offs between including substantial product demos versus simple product placements. Finally, I will demonstrate how entrepreneurs on shoe-string budgets can employ these viral video strategies to gain widespread distribution for their products, by examining the adoption of my own product LaDiDa, which became a Top 10 Music iPhone App and has been used to create more than 20 million songs as a direct result of these viral video marketing techniques.

  • Viral Marketing
  • YouTube

  At 11:00am to 12:00pm, Saturday 10th March

  In Capital Ballroom A, InterContinental Stephen F. Austin

  Coverage audio clip