As designers take on new problems of convergence and ubiquity, we find ourselves facing new challenges. The products we create are accessed through multiple devices, different channels and a wide audience. How do we accommodate the context of use?
Whether you design mobile apps, services or web experiences, you know that people have different needs and desires. Those issues are complicated further by a landscape of technology.
This discussion will highlight these new challenges and offer solutions based on years of design experience. Topics include:
• What should you be aware of when designing a product or service for use in various locations and environments?
• How does motion and distraction affect interaction and content design decisions?
• Do you provide for casual use vs. urgent need?
• How does the form factor or input method of your device steer your design efforts?
• What happens in an ecosystem of products?
• How does social and cultural context play into the strategy of your design?
With responsive design designers need to rethink the process they go through to work with clients and developers to create successful visual designs. Rather than creating traditional comps, style tiles are a deliverable that help you to communicate with your client, establish a visual language and work iteratively with developers. In this presentation, Samantha will explain how to reinvent your process to leverage Style Tiles as a deliverable.
by Leslie Feinzaig
When your product is facing serious competition, knowing what unmet need still exists is crucial to planning your next move. But in surveys you find that everyone is reasonably satisfied with all of the key features in your competitor’s products and they do not perceive that their experience could be better than it currently is. So how do you identify opportunities that seem not to exist? In this session, using Bing’s insight development practices as a case study, we will discuss techniques for gaining deep understanding of and empathy with customer’s pain to spur product innovations. We will share insights that we’ve identified that point to broad cultural shifts in how people think about knowledge that impact what is perceived as trustworthy and what is complete information required to make important decisions. We will share both how we were able to identify these needs and specifically what these needs are in an effort to encourage thinking about how to better meet them. This session is sponsored by Bing.
The business world is increasingly enamored with design. Business leaders look to designers for guidance on everything from product innovation to corporate strategy. While designers and business people may bring different perspectives to the table, they share one common language: research.
But research can be dangerous. It often provides easy answers that go unquestioned because the research feels like science. What if we’ve put too much trust in research? What about the aspects of design and product development that are important, but hard to measure? Where does research end and design judgment begin?
In this talk, frog Associate Strategy Director Ben McAllister explores these questions and takes a hard look at the role of research in design. Drawing from not only design, but also economics and the philosophy of science, Ben confronts the conventional wisdom around design research, offering a new vision of how research can inspire creativity and guide decision making.
9th–13th March 2012