Sessions at SXSW Interactive 2012 about Trademark in Capital Ballroom

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Saturday 10th March 2012

  • Bridging the Lawyer-Social Media Manager Divide

    by Richard Pesce and June Casalmir

    From trademark and patent infringement claims to sweepstakes compliance, legal matters have started to impact businesses social media use in a meaningful way. But can marketers and PR teams create and launch social media campaigns quickly and effectively…in partnership with legal teams? Join Sprint in-house marketing counsel June Casalmir and her former Sprint PR client and current Capital One Senior Marketing Manager Rich Pesce for an honest and entertaining dialogue on building partnerships between social media managers and the lawyers who support them. Find out firsthand what it’s like to be the lawyer who deals with company social media strategies on a daily basis, and then hear a client’s perspective on best strategies for negotiating the legal review process.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Capital Ballroom, Omni Downtown

    Coverage audio clip

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