Sessions at SXSW Interactive 2012 in Salon D

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Saturday 10th March 2012

Sunday 11th March 2012

  • WEF to SXSW: The Global Cloud Revolution

    by Winston Damarillo

    What if we put our collective technical expertise and resources to creating something more impactful than the next incremental addition to Twitter? Developing nations have an untapped potential to become regional hubs for research and development. Ideas are in abundance, but how can we help fuel this drive with essential tools and make them a reality? How can the cloud revolution enable these nations to grow into global think tanks?

    In this session, World Economic Forum Young Global Leader Winston Damarillo will address the reason he sees the scarcity of computing resources as a matter of national security. The implementation of cloud has the potential to turbo-charge entrepreneurship in developing nations around the world – through allowing aspiring organizations to access high capacity computing power without the need to invest in hardware, software, network, and real-estate space, maximizing scarce energy resources.

    The session will include the benefits of the cloud with respect to social development, indigenous innovation and economic growth, as well as the ways that we can leverage our Silicon Valley resources and expertise to change the world in ways that parallel the impact of Facebook and Twitter on our global network.

    At 11:00am to 12:00pm, Sunday 11th March

    In Salon D, AT&T Conference Center

    Coverage audio clip

  • How to Run a Social Site and Not Get Users Killed

    by Sam Gregory, Jillian York, Danny O'Brien and Ahmed Shihab-Eldin

    Facebook helped foment an uprising. Twitter kept the world rapt as revolution unfolded. But for all of their benefits, the use of social networks often puts activists--in Egypt, Syria, China, or even the United States--at great risk. Your privacy policy and terms of use, as well as how you enforce them, could mean life or death for an activist (or an ordinary user) using your site. What can you, the social media company, do to help keep your users safe?

    At 12:30pm to 1:30pm, Sunday 11th March

    In Salon D, AT&T Conference Center

  • Fulbright: How the 1st Social Network Adapts to SM

    by Doug Mitchell, Katie Day Good, Vijay Renganathan and Megan Neff

    Sixty years before Zuckerberg, Senator J. William Fulbright had a revolutionary idea: connect people around the world to share ideas. Born out of WWII, his vision was “public diplomacy”: exchange regular citizens of various countries to interact, share knowledge, become friends, and stay connected for life.

    In the social media era, are international exchange programs like Fulbright still relevant for public diplomacy? Can social networks create the same intercultural experiences online, serving more people at lower cost? Early Fulbrighters traveled on ships and stayed in touch by letter; now they fly and friend on Facebook. Have these programs outlived their usefulness when we can instantly Skype with anyone anywhere?

    The exploding number of Fulbright applications since 2001 says “no”. This panel will explore why, discussing the challenges and opportunities public diplomacy programs face in the digital age, and how participants are putting the internet at the center of their projects.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Salon D, AT&T Conference Center

    Coverage audio clip

  • Digital Health: Borrow from Developing Countries?

    by Andre Blackman and Jaspal Sandhu

    Can novel health applications in developing countries spark health innovation in the United States? Massive experimentation in mobile and interactive health is taking place overseas, often targeting poor populations in poor countries. Consider several current examples: 1) a smart card enabled health savings scheme for uninsured mothers-to-be; 2) a crowdsourcing application to identify medicine stockouts in real-time; and 3) a viral model for peer sharing audio health content using mobile phones and traditional social networks. These are services from just one country: Kenya. Worldwide, mobile and interactive innovations represent fundamental shifts in how we think about health and healthcare. These innovations are leapfrogging traditional models. What can we adapt to the US health system (and market) in the next 2-3 years?

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon D, AT&T Conference Center

Monday 12th March 2012

  • Sexy Data Solutions for Public Transit Systems

    by Ravi Pina, Laura Oppenheimer, Eugenia Chien, Brian Ferris and Amy Snyder

    Gas prices are up, suburban areas are adopting near-transit, mixed-use philosophies of development, and everyone wants to get to work on time. It's no surprise that use of public transportation is rising. With the ubiquity of the internet and smartphones, up-to-date information shouldn't be hard to find. And yet, some major cities and transit systems aren't using digital tools to update riders. Others have developed hyper-current feeds and channels to make sure citizens are in the know. In short, the amount of transit-related information that needs to be disseminated is tremendous. This panel will discuss: 1) How riders have created their own sources and channels for breaking news and providing current information. 2) The newest platforms chosen by official transit agencies for getting information out, and why some work better than others. 3) How crowd-sourced information can help create "smart cities"? 4) Ways the public can apply similar tactics to other areas in their cities.

    At 11:00am to 12:00pm, Monday 12th March

    In Salon D, AT&T Conference Center

    Coverage audio clip

  • Europe Is Different, so Adapt Your Strategy!

    by Bastian Scherbeck

    Nowadays, everyone seems to be focused on China as the worlds 'next' market. However, the European Union has a larger combined economy than the US, with the largest markets within it being Germany, France, the UK and Italy. With European social media use dominated by Facebook, you might assume that the an identical platform allows for easy application of US-focused social media marketing approaches to the countries of the EU.

    It couldn't be further from the truth - From tonality, to the willingness to share, to the topics of data security and privacy: In terms of being social online, Europe is different from the US. And Europe is different from Europe. Therefore: adapt your measures! If you want to successfully market your brand and products on a pan-European level – this is the session you need to attend!

    At 12:30pm to 1:30pm, Monday 12th March

    In Salon D, AT&T Conference Center

  • Your Technology and the Conflict in Congo

    by Sarah Fretwell

    We love the latest technology. Computers, phones, and cameras can enhance our lives. But are we aware of the true cost? In the Democratic Republic of Congo (DRC), a war for access to mineral-rich land is being waged on the bodies of girls and women. This war is directly linked to our technology consumption. The sale of minerals for our electronics– Tantalum, Tin, Tungsten, and Gold- fuels the fighting in the DRC. Conditions are so bad that a girl or woman is raped every minute. The war is being funded today by our use of these minerals because consumers have not taken a stand. We need and want technology, but at what price? Join Sarah Fretwell of The Truth Told project as she shares stories and images from her intensive research trip to the DRC. Learn from her experiences and resources to become an educated technology consumer. Making a difference doesn't mean giving up technology. Become an advocate for conflict-free electronics.

    At 3:30pm to 4:30pm, Monday 12th March

    In Salon D, AT&T Conference Center

    Coverage audio clip

  • Africa, Tech & Women: The New Faces of Development

    by Isis Nyong'o, Liz Ngonzi, Ebele Okobi, Deborah Ensor and TMS Ruge

    This panel provides a rare glimpse into the multitude of ways African women are applying technology to advance Africa’s development. The panel aims to dispel the myths about African women as breeders and victims -- incapable of participating in their own continent’s development, by: (1) showcasing contributions they are making in the technology field – through entrepreneurship, philanthropy, and community leadership; and (2) providing insights into how they are using technology to raise awareness about, mobilize campaigns against and address human rights violations.

    The panel will specifically explore how African women are using technology to make an impact through:
    - Digital advocacy to protect people’s rights
    - Social media to help grassroots organizations engage new supporters worldwide
    - Mobile advertising to enable small businesses to access new markets
    - Internet connectivity to integrate the often unheard community voices into the global conversation on development

    Throughout the discussion, panelists will provide anecdotes on how the resulting increased access to information is altering the role of women in African society.

    At 5:00pm to 6:00pm, Monday 12th March

    In Salon D, AT&T Conference Center

Tuesday 13th March 2012

  • China: Creators and Consumers of the Future

    by Brandon Berry Edwards and Kaj Vatsa

    China is considered home to the world's factories, manufacturing everything from zippers to photovoltaic cells and with its population of over 1.3 billion and booming economy, consumerism is on the rise, too. But lets peak into the hidden layer of China's unique blend of creativity and tech innovation. There's the Shanzhai phenomenon - unique to China but even more interesting is looking at how Chinese consumers use technology differently, creating and combining platforms to suit the demands of a generation bred on instant gratification and constant connectivity.

    At 9:30am to 10:30am, Tuesday 13th March

    In Salon D, AT&T Conference Center

  • Starting Up in China

    by Michael LoJudice

    Launching a business in mainland China can be daunting. American Michael LoJudice, Co-founder and General Manager of Chinese music community site Caoker, provides insights into the ins-and-outs of structuring, launching, and growing a successful business in this complex environment.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Salon D, AT&T Conference Center

  • Leveling Up: The Advance of Chinese Online Games

    by Lisa Cosmas Hanson

    There are more than 120 million Chinese gamers, and nearly every one of them plays online games. Online games are a primary source of entertainment in China, and Chinese online game operators are the companies that enable the fun. These companies have built expertise in a unique market and have set their sights on global expansion.

    Come hear Lisa Cosmas Hanson, Managing Partner of Niko Partners, The Leader in Asian Video Game Market Intelligence, discuss the innovation, excellence and possible points of weakness of the leading Chinese online game operators as they embark upon the quest of taking their talents to the rest of the world.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Salon D, AT&T Conference Center

    Coverage audio clip

  • China: Will It Redefine Our Digital Landscape?

    by Freddie Laker

    Not only is China on course to having the #1 economy in the world, but it's also establishing itself as the most influential country in the world. Its 500 million strong internet user population makes up the single largest internet-using community in the world with almost 100 million more new users added each year. China, in many people's eyes, is regarded as an industrial nation with vast production capabilities that imitates but does not innovate. This panel will explore how China's digital landscape will change the lives of its population, and consequently, it's effect on our society and the rest of the world.Topics will include China's social networks, mobile platforms, music services, piracy, pop/meme culture, BBS society and changes in society due to digitalization.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Salon D, AT&T Conference Center