Sessions at SXSW Interactive 2012 about Content and Publishing in Capitol View North

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Saturday 10th March 2012

• Entertain or Fail: Brands As the New Publishers

  by Allen DeBevoise and Anthony Batt

  Brands today have more consumers at their fingertips than any TV show or magazine could ever offer thanks to an abundance of multi-connected digital platforms. But entertaining those consumers on multiple platforms is a role that brands have never had to play before. The opportunities are turning brands into this generations publishers. This is the next evolution in content creation -- when brands fully take on the role of publisher and entertainer. And the brands that do this successfully will win.
  Playing the role of publisher and content creator means moving beyond old-school push-message advertising. It means creating engaging content that invites the consumer in to make the experience their own, and it means allowing the consumer to be the copywriter in some cases. It also means that brands must constantly evaluate if their content is fresh, engaging, provoking and causing a reaction in their audience. It means that brands must entertain … or fail.

  • Brands
  • Community
  • Content
  • Engaging People
  • Entertainment
  • Publishing

  At 9:30am to 10:30am, Saturday 10th March

  In Capitol View North, Sheraton Austin Hotel at the Capitol

Tuesday 13th March 2012

• Making eBooks Smarter: Responsive Page Design

  by Peter Meyers

  Some ebooks are print edition replicas, some are overstuffed mediafests. Neither fulfill one of screen publishing’s biggest promises: adapting content to meet readers’ needs. The digital page can do much more than its “dumb” static counterpart. Possibilities range from memory-coaxing character summaries embedded “beneath” the digital canvas to continuously streamed in updates. Join author Pete Meyers (“Breaking the Page”, O’Reilly) for a lively group chat. He’ll kick off with a fast-paced tour of digital document design principles and best practices. From there he’ll help attendees compare modern readers’ most pressing needs to the kinds of just-in-time services digital books can deliver. Together we’ll swipe away the notion that digital book design is just about picking fonts or adding video. It’s about shaping content on an infinite canvas so that ebook readers become ebook lovers.

  • Content
  • eBooks
  • Libraries
  • Publishing
  • Responsive Design
  • sxswLAM

  At 3:30pm to 4:30pm, Tuesday 13th March

  In Capitol View North, Sheraton Austin Hotel at the Capitol