Sessions at SXSW Interactive 2012 in Citadel

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Friday 9th March 2012

  • Enhanced Interrogation: The Modern-Day Interview

    by Beth Davidz and Jayna Wallace

    You've updated LinkedIn. Created your about.me profile. Nailed your elevator pitch. Congratulations! You finally landed that elusive interview. Now what? Demand for talent in the tech industry is supposedly at an all-time high, but actually getting the job isn't as simple as it used to be. Running the interview gauntlet can range from technical questions to absurd mind games. These days it's no surprise to go through multiple phone screenings and Skype video conferences before you ever get to the onsite interview. What are they looking for? What will they ask? Find out how to survive the interview minefield.

    At 3:30pm to 4:30pm, Friday 9th March

    In Citadel, Driskill Hotel

Saturday 10th March 2012

  • The Present of Print: Paper's Persistence

    by William Burdette, Travis Hartman, Frazier Fritz Blaw and Nathan Kreuter

    It's common to call the printing press revolutionary. But the printing press did not eliminate handwriting. To this day, we have Moleskine notebooks, Post-It Notes, hipster PDAs. Similarly, the digital revolution will not kill print. We still buy books online and mark them up with pencils and highlighters. Pens are still more ubiquitous than digital mobile apps. People pay for photographic prints to hang on their fridges and walls. Bookstores do not merely exist; they legitimate neighborhoods. Every coffee shop has a bulletin board full of printed posters. Instead of predicting "The Future of Print in the Digital Age," this panel celebrates the present of print, and focuses on emerging print-digital hybrids. The panel consists of a printer, a couple of scholars, a poster distributor, and a print photographer who started a photo booth. Together we will explore projects that capitalize on the permeability of the boundaries separating manual, print, and digital realms.

    At 9:30am to 10:30am, Saturday 10th March

    In Citadel, Driskill Hotel

    Coverage audio clip

  • Securing Your Data in a Target-Rich Environment

    by Darren Kitchen

    Each year, thousands of technophiles descend upon Austin, bringing Internet-connected laptops, phones and tablets with them, and most of them think very little about keeping their personal communications secure. Open wireless networks in the convention center – and in hotels, bars and coffee shops – offer a convenient way to keep in touch with home, but also leave any data that is transmitted over those networks open to snooping by malicious individuals. In this session, host of Revision3 podcast Hak.5 and regular contributor on the TWiT network, Darren Kitchen, will walk attendees through live demonstrations of many ways in which their personal data are vulnerable while connected to the Internet at SXSW, and the steps they can take to keep that data private and safe. The tips and information from this session will benefit those who attend not only while they are at SXSW, but any time they sit down at their own local coffee shop and open up their laptop to fire off some email.

    At 11:00am to 12:00pm, Saturday 10th March

    In Citadel, Driskill Hotel

    Coverage audio clip

  • Is Social Media a Human Right?

    by Ed Lee, Jason Rockwood, Nick Szuberla, Christian Sandvig and Michealene Risley

    Earlier this year, United Nations special rapporteur Frank La Rue overwhelmingly declared access to the internet as "an indispensable tool for realizing a range of human rights, combating inequality, and accelerating development and human progress." In particular, the report focuses on the ability of the internet to facilitate communication and collaboration -- hallmark features of social media platforms such as Twitter and Facebook, both of which played important roles in this year's Arab Spring uprisings. This panel aims to discuss the topic of social media access for populations which are typically denied internet-based contact with other humans: prisoners, the homeless, and the urban and rural poor.

    The questions the panel explores will look at whether or not the reasons these groups are denied access is in fact justified, or if instead, efforts and considerations need to be made to revisit these communities. For example:

    · Are the poor denied access because the free market simply hasn't trickled down to them yet? Or should the government intervene to provide internet access as a public good?

    · Is the use of social media by convicts to commit more crimes reason enough to deny 2.2 million Americans access to connections to their loved ones and family back home? Could social media be used instead to support the prison systems aims of rehabilitation and preparation for society? Can we really expect someone

    At 12:30pm to 1:30pm, Saturday 10th March

    In Citadel, Driskill Hotel

Sunday 11th March 2012

  • Food Trucks Share Social Media Tips

    by Stephanie Morgan, James DiSabatino, Bob Madden and Daniel Shemtob

    From New York to Los Angeles, Korean barbecue to waffles, food trucks are popping up across the country and taking the nation by storm. Kicking storefronts to the curb, chefs and entrepreneurs are hitting the pavement to sell their culinary creations on wheels—more affordably and innovatively than if they’d been boxed in by a four-wall restaurant.

    Food trucks have harnessed social media and 140 character messages to connect directly with customers and to create cult followings through grassroots marketing. Social media marketing has been critical to build a name, to inform thousands of potential customers about moving locations in a timely manner, and directly engage with customer base. What can marketers from all walks learn from the strong social media engagement tactics and apply them to their brands?

    The panel will include nationwide food trucks and previous cast members from The Great Food Truck Race.

    At 9:30am to 10:30am, Sunday 11th March

    In Citadel, Driskill Hotel

  • The Rise of Brooklyn Food Scene

    by Peter Meehan, Jessica Applestone, David Crofton, Erica Shea and Christina Tosi

    Could Brooklyn be to food what Seattle was to music --- a hotbed of creative people doing new things? There are tons of artisans finding new businesses and launching new products in the biggest NYC borough whether it be from the Brooklyn Flea or the local store front. Clarkson Potter publishes cookbooks from several Brooklyn food entrepreneurs: One Girl Cookies (Dawn Casale & David Crofton), Brooklyn Brew Shop's Beer Making Book (Erica Shea & Stephen Valand), The Butcher's Guide to Well Raised Meat (Joshua and Jessica Applestone), Momofuku Milk Bar (Christina Tosi) and more!

    At 11:00am to 12:00pm, Sunday 11th March

    In Citadel, Driskill Hotel

  • Better Food Through Open Data Standards

    by Britta Riley, Niles Brooks, Anthony Nicalo, Danielle Gould and Chacha Sikes

    There is an explosion in the number of services created to help people make better choices about how we produce, consume, and interact with food. Challenges related to the accuracy and completeness of data hamper the rate of innovation. A panel of leading food, data and technology doers shares their initial framework for an open standard for reporting, recording and sharing food information. Hear how recipe sites, restaurant menu wranglers, open government developers, urban agronomists, provenance geeks and food policy activists are collaborating on an interoperable standard. Panelists will share their unique perspectives and invite new collaborators to expand, refine, and put into practice an open standard. The open food data standard describes all aspects of food, in a way that allows technologists to support and enhance the success of the local food economy. Come find out how you can take part in the generation of an open data standard for food that reflects the values we place in food.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Citadel, Driskill Hotel

  • Cookbook 2.0: The Future of Recipe Content

    by Adam Salomone and Bruce Shaw

    Whither the cookbook? It’s a question that publishers, authors, agents, just about anyone in the industry is asking. Questions around content generation, monetization opportunities, and new media all have prompted great rethinking of the processes by which cookbooks come to market. But what does that mean for changing traditional models? And how do content creation methods evolve with the advent of user-generated and blog content?

    This session is meant to explore some of these issues in depth, by looking at what publishers are doing today and how that can change in the future. We’ll explore a variety of questions on the topic, breaking down the conversation around content, monetization, and new media promotion. What are some of the upcoming content monetization channels? How can publishers become more flexible in their approach to content, both in-print and online? And where do publishers, authors and other constituents fit in the conversation happening online with consumers?

    Along the way, we’ll also discuss methods by which cookbooks come to market going forward, and whether decentralized approaches to content through blogging and self-publishing are viable in the new digital world. And, we'll also look at ways in which new models can be applied outside of cookbooks to the wider content world.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Citadel, Driskill Hotel

Monday 12th March 2012

  • 2012: You Bet Your Asteroid the World Won't End

    by Don Yeomans, Stephanie Smith, Phil Plait and Veronica McGregor

    Niburu! Comet Elenin! Asteroid YU55! It's not the end of the world, really. NASA and Discover's "Bad Astronomer" Phil Plait are here to explain why. This panel discussion will take on the Internet factor in the cause and cure of 2012 hysteria. We'll look at how urban legends spread, data gets shared and myths get debunked online. See the Web-based tools the Near-Earth Objects office at NASA's Jet Propulsion Laboratory uses to keep an eye on asteroids and comets (and let you know about them), and how the amateur astronomy community is helping in the effort to track low-flying space rocks. The Bad Astronomer himself shares rumor-slaying tales from behind the scenes of his popular blog. The sky isn't falling, but misconceptions are. Join us.

    At 9:30am to 10:30am, Monday 12th March

    In Citadel, Driskill Hotel

  • Spacebits: Awesomeness, Balloons, Space and DIY

    by Fernando Afonso, Fernando Afonso and Celso Martinho

    Slightly over a year ago we had this idea of trying to launch a ballon into the stratosphere (~100,000 feet) with a couple of cameras and get it back down safely.

    Since then we've launched 6 balloons and successfully recovered all of them.

    We learned a lot in the process: how inert gases cannot explode but can instead make other things explode, how to calculate volumes and weights appropriately to attain the desired height before the descent, how dropping the payload in salted water can be harmful for the cameras, how to put more and more sensors in the payload and still have it lift off, and how ideas that sometimes seem brilliant may cover hidden dangers (and extremely ridiculous moments).

    We have also managed to gather dozens and dozens of people around this movement, up to the point of having 12 cars with 5 people each and lots of gear running after 3 balloons simultaneously. And did we tell you running away from wild animals?

    Apart from telling (and showing) you all these things, we will also unveil our ideas for the future and answer your questions if you're planning to launch a HAB.

    At 11:00am to 12:00pm, Monday 12th March

    In Citadel, Driskill Hotel

    Coverage audio clip

  • Get Excited and Make Things with Science

    by Jeremy Keith, Ariel Waldman and Matt Bellis

    The relationship most adults have with science is one of observation: watching government agencies explore on behalf of us, but not actually exploring it ourselves. Science should be disruptively accessible – empowering people from a variety of different backgrounds to explore, participate in, and build new ways of interacting with and contributing to science. By having a fresh set of eyes from those who solve different types of problems, new concepts often emerge and go on to influence science in unexpected ways. A grassroots effort called Science Hack Day aims to bridge the gap between the science, technology and design industries. A Hack Day is a 48 hour all-night event that brings different people with good ideas together in the same physical space for a brief but intense period of collaboration, hacking, and building ‘cool stuff’. By collaborating on focused tasks during this short period, small groups of hackers are capable of producing remarkable results.

    At 12:30pm to 1:30pm, Monday 12th March

    In Citadel, Driskill Hotel

  • Robot Panelists, AI and the Future of Identity

    by Stephen Reed, John Romano and Bruce Duncan M Ed

    In the future, we aren't going to fight the robots, we're going to become the robots. In fact, it may be even sooner -- like, now. We’ll have an AI-powered panelist taking questions from the audience.Oh, we'll have some great biological panelists, too. They'll discuss artificial intelligence, digital life forms, and the future of identity. Along the way we’ll learn: * Just how close we are to seeing self-aware, digital life forms * How new AI technology might enhance our biological lives * How digital avatars might keep living for you after you dieThe singularity won't be televised, folks. We'll make sure you don't miss it.

    At 3:30pm to 4:30pm, Monday 12th March

    In Citadel, Driskill Hotel

    Coverage audio clip

Tuesday 13th March 2012

  • Who Needs a Fashion Cycle? I've Got Social Media

    by Nikolas Badminton, Imran Amed, Chris Morton, Anthony Santagati and Michelle Sadlier

    The traditional cycles of fashion trends, consumer buying patterns and clothing manufacturing no longer exist in the fashion industry – fashion is ‘now’ in all its capacity and its current pace brings with it a variety of side effects. A traditional fashion cycle refers to the processes of adoption and rejection of a particular trend/activity etc. We will discuss how this definition has evolved in the today’s fashion digital era. We will investigate how digital and technological developments have affected today’s fashion industry from a media, consumer and retail perspective. We will assess the growing importance of social gaming and community to the fashion industry. We will examine social shopping, instant gratification and the saturated world of fashion information and moving trends. In conclusion, we will discuss whether we will be able to sustain the current consumption of information and flow of material and how best to operate in this new world.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Citadel, Driskill Hotel

  • Why Karl Keeps His Shades On: Style & Social Media

    by Angela Buttolph and Roisin Kiberd

    Digital democracy has been and gone; at the end of the day, we only want fashion that looks good. Which is, for the most part, highly produced, edited and featuring a well-known model. Fashion social media has had quite a journey so far, whether in the form of the legion of DIY self-promoters on Lookbook and Chictopia, the impromptu crafts community sprung up around Etsy, or the big-name designers putting in their time on Twitter. But we say Karl can leave his glasses on, and even stay away from Twitter. Exclusivity remains key. The future is not in democratizing fashion media online, but in leveraging this audience and arranging it into tiers; idle browser, brand ambassador, fashion insider or member of the Front Row upper echelon.

    Geo-tagging for time spent in store. The option of recording a wardrobe and sharing its contents. Celebrity curators, catwalk live streams and behind-the-scenes insight. A new incarnation of the badge system used in fashion blogging. Without turning shopping into a competitive sport, we want to see shoppers prove their loyalty, and we want to see designers offer something in return. A brand's Facebook page risks becoming little more than an HR department; how we can find ways to make it more glamorous?

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Citadel, Driskill Hotel

  • Fashion and the New Taste Graph

    by Cannon Hodge, Dave Surgan, Rachel Tipograph, Hilary Peterson and Elizabeth Canon

    Panel in the The Driskill's Citadel Room to be followed by a meet up at The Driskill Bar downstairs...

    A new generation of social curation communities have risen over the past year with the mission of enhancing shopping and product discovery across retailers. These services provide an easy way to create wish lists and curate styles. Soon we will see shoppers, retailers, brands, media outlets and blogs joining these services to curate photography, new products and news stories. We will explore how social curation is currently being used and its future impact on the taste graph.

    SXSW: http://mrphe.us/SXtastegraph
    Sched: http://mrphe.us/xHYJ6j
    Lnyrd: http://lanyrd.com/spgwq
    Plancast: http://plancast.com/p/8cic
    Facebook: http://on.fb.me/xuGxQl

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Citadel, Driskill Hotel