Sessions at SXSW Interactive 2012 about experiences in Exhibit HallĀ 5

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Saturday 10th March 2012

  • Making the Real World Easier to Use

    by Dennis Crowley and MG Siegler

    The term "social media" is quickly becoming obsolete. The social graph is moving from our computers into the real world, and soon everything we experience will be overlaid with the thoughts and feelings of our friends. Early adopters are already starting to experience this phenomenon. For instance, foursquare alerts you when you're near places that your friends like, and provides you with suggestions from your friends on what to experience at those places. Other companies are attempting to create this type of engagement with television shows ("10 of your friends are watching!") and music. In this session, Dennis Crowley, Co-founder and CEO of foursquare, will have a conversation about how mobile technology is accelerating the social graph's move into the offline world, and how services like foursquare are taking this kind of augmented real-world exploration mainstream.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Exhibit Hall 5, Austin Convention Center

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