Storytelling is both the second-oldest art form and a hot "new" form of entertainment — thanks to This American Life, The Moth's podcast and live shows, and tons of shows cropping up around the country, storytelling's making a big comeback. It's making a comeback in the boardroom, too. And if we are honest with ourselves, it's just about to join "leverage" in the marketing d-bag's haggard sack of buzzwords. "Leverage storytelling to activate your customers," "learn story techniques," — you're going to hear a LOT of that at SXSW this year.
You know what you're not going to hear anyone else talk about?
"What makes a great story?" or "How would I know a good story?"
Good stories are a little like good porn: you know ‘em when you see ‘em. But we're going to peel that hood back together and examine what makes a story good — and how to amplify and condense that.
Join an interactive discussion with storytelling experts from across a wide range of disciplines – from NPR's This American Life, NYC storytelling show producers and accomplished solo performers with The Moth, Story Collider, TOLD!, Real Characters, And I Am Not Lying and other shows, as well as an expert in organizational narrative – and hack through the marketing hype to find out what really makes a good story.
Learn to open yourself up to sudden, new possibilities – and seize the potential from everything that's right in front of you. You'll learn the rewarding art of creative play, how to surprise yourself and yank your inner comic out of the closet. In this workshop, you'll learn how much fun it can be to say "yes" to everything, to stop being ashamed of your own ideas and to easily improvise a hilarious comic scene. Discover how letting go actually provides you with great control in seemingly crazy situations (applicable to daily life, guaranteed). Coached by Eliza Skinner.
Everyone's got at least one story in them – whether it's a pitch, a plan, or a tale of love gone horrifically wrong. Join Cyndi Freeman (Moth outreach instructor, storyteller, burlesque performer) and Jeff Simmermon (host, producer of And I Am Not Lying, blogger at andiamnotlying.com, award-winning storyteller) and hone your chops. Practice telling your story, identifying the change and heightening your stakes. You'll learn how to identify stakes, own your mistakes, and create a compelling narrative.
Have you been dying to tell the world a story? Are you tired of keynotes talking at you and dying to have other people listen to YOU for a change? Here's your chance! This is partly an optional follow-on from the storytelling workshop at 1PM, and part full-on open mic, this is a time for anyone to tell stories to friends, enemies, and complete strangers. Gentle critique is available and totally optional for anyone who wants to tighten their story and tell it better than ever.
Play the Battle Hymn of the Republic on dual kazoos, read the best parts of your manifesto, flog your book or flip your unicycle: all you have to do is tweet, retweet and share information about the And I Am Not Lying tent at SXSWi. The 5 folks who reach the most people win 8 minutes of stage time to perform any old messed-up PG-13 stunt their heart desires.
The folks from the And I Am Not Lying blog are cock-rocking the NPR crowd in their new monthly residency in Brooklyn with the best underground comedy, storytelling, burlesque and sideshow acts. This whole thing is about getting together and getting EXCITED, turning the phones off and participating in something that's temporal, raw, and real, cramming a whole aircraft carrier's worth of fun into one tent that's right next to the FREE BEER TENT. Talent will include storytellers, comedians and surprise drop-ins.
9th–13th March 2012