Sessions at SXSW Interactive 2012 about 2012 Election in AT&T Conference Center

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Sunday 11th March 2012

  • New Media Strategies & Insights for Election 2012

    by Brian Athey, Todd Van Etten, Danny Allen and Liz Mair

    What emerging media strategies and tools will shape the 2012 campaigns?

    In 2008, text messages and branded social networks (MyBO, McCainSpace) changed the face of political campaigning forever. In the 2012 race, presidential candidates and their campaign staff are scrambling to find the next “new thing” to motivate and organize supporters. As rumors swirl that Barack Obama will raise over $1 billion by election day, candidates are avidly seeking ways to engage donors online and on mobile.

    A small panel of Washington insiders discuss how new media is shaping the 2012 campaigns and who is using the freshest technology to separate themselves from the pack and make a run for the White House.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon B, AT&T Conference Center

    Coverage audio clip

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