Sessions at SXSW Interactive 2012 about Agile and Advertising

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Monday 12th March 2012

  • Adprovising: Agile Marketing Made Easy

    by Tim Leake

    Thanks to digital and social media, Marketers and Ad Agency folks have gone from having a one-way conversation with customers into a million-way conversation. We’ve added capabilities to create digital work. But that misses the point. What we really need to do is learn how to create work for a digital world. We know we need to be agile, but we don't know how to do it. "Moving quickly" doesn't play well with "covering your ass." We want everything: work that's creative, gets noticed, maximizes results and minimizes risk. (And, preferably, is affordable.) Adprovising is a simple set of rules to help us get there – joyfully stolen from the world of improv comedy and repurposed to suit our own needs.

    At 3:30pm to 3:45pm, Monday 12th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage slide deck

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