Sessions at SXSW Interactive 2012 about Future and Algorithms and Serendipity

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Sunday 11th March 2012

  • Skynet vs. Mad Max: Battle for the Future

    by jeremyet, Mel Exon and Tom Uglow

    Forget the hype surrounding the social web for a moment, what about something a little further out? This talk will paint a picture of two possible futures, along the way asking the audience to help decide in 2012 if either has a snowball's chance in hell of becoming a reality. Choose between:

    1. Brands and users operate in a future-perfect environment of algorithm-driven, sublime relevance, where no nanobyte of data is wasted. Brands display artificial intelligence - becoming, in effect, self-aware - able to determine without human intervention how best to serve their customers. This leads to a glorious future of zero spam and delightful indolence amongst humanity as AI machines do all the work.. for now.

    OR

    2. Brands and their users seek to fight for discovery and serendipity. Attempting at every juncture to circumvent the algorithmic tramlines laid down for their own good. Co-creating an open web with benevolent, politically neutral technology partners and real-world spaces where tech simply does not penetrate, this is the Wild West, 2050.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

    Coverage audio clip

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