Sessions at SXSW Interactive 2012 about Deals and Apps

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Sunday 11th March 2012

• Brands with Benefits: Hooking Up with Good Deals

  by Tom Burgess, Sarah Fay, Florent Peyre and John Caron

  Are your customers in a long-term relationship with your brand? Do you get the feeling they are just looking for a one night stand? Or is it just…complicated? Today’s frugal consumer is increasingly likely to bounce between brands and stores to find the best deal, and competition for their love is heating up. How do you keep the flame alive with the “deal of the moment” consumer that has a bit of a wandering eye? If you’re looking for a short-term hook up with a hot little check-in app – try another panel. This session will cover long-term loyalty solutions that create the perfect marriage of today’s social, local and mobile strategies. Hear from leaders at Gilt City, Modiv Media and Linkable Networks about how brands and retailers are keeping customers loyal with in-store mobile commerce, card linked offers and daily deal programs that drive redemption. By offering your customers exactly what they want, when they want it, you can get the relationship back on track.

  • Apps
  • Brands
  • consumer
  • Deals

  At 3:30pm to 4:30pm, Sunday 11th March

  In Capital Ballroom B, InterContinental Stephen F. Austin

  Coverage audio clip