Sessions at SXSW Interactive 2012 about Advertising and engagement and Content and Behaviour

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Monday 12th March 2012

• Alternative Channels of Digital Distribution

  by Adrian Capobianco, Josh Gertz, Michele Edelman, Pepper Evans and Dave Spinato

  Digital Advertising is on the rise while consumer engagement with online advertising is on the decline. With so many messages competing for attention, today's consumer expects to be rewarded for their choices. Join an exclusive panel of digital content experts to discuss how digital promotional advertising has emerged as a new distribution channel for content owners and how content activates consumer behavior and builds brand loyalty.

  • Advertising
  • Behaviour
  • Content
  • engagement

  At 12:30pm to 1:30pm, Monday 12th March

  In Salon K, Hilton Austin Downtown