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Sessions at SXSW Interactive 2012 about Blogging and Women

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Saturday 10th March 2012

  • Monetizing Mommy

    by Catherine Connors and Erin Chase

    It’s no secret that the blogosphere sees mommy blogs as synonymous with spit up and sippy cups. As a result, most assume that the cash that does trickle in for mom bloggers surely must match their decidedly low profile topics.

    Not so.

    Turns out, mommy’s become something of a cash cow these days. From bestselling books to six figure brand partnership deals, she’s raking it in – and she’s worked hard to deserve it. These days, mommy blogging is an expansive, professional career for passionate communicators, and is a veritable mine (and minefield) of monetization opportunities.

    This session puts four top mommy bloggers on stage to deliver practical advice on four specific aspects of monetizing the mom blog. The session is geared for motivated women bloggers with a powerful message who seek something more than affiliate marketing and banner ads. We’ll cover publishing, video, brand sponsorship deals, and talent work, and we won’t be leaving out numbers.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

Monday 12th March 2012

  • Blogging: Why So Many Women Are Doing It

    by Alessandra Colaci and Indiana Adams

    Blogging is nothing new, however the number of bloggers continues to grow. Mom bloggers, fashion bloggers, food bloggers, and life style bloggers have seemingly taken over Blogger, Wordpress, and Tumblr, and most of these types of blog authors are women. Young, female bloggers have become a force to be reckoned with: the most popular ones have their lives made into movies, they write and sell books that top best seller lists, and they guest design for major brands. The lesser known bloggers still influence their readers in big ways, and companies have sat up and have taken notice. Let's discuss why women blog, how they use social media differently than men, and why brands are eager to connect with these women.

    At 5:00pm to 6:00pm, Monday 12th March

    In Assembly Room, InterContinental Stephen F. Austin