This session is a book reading of the forthcoming, The B2B Social Media Book: Become a Marketing Superstar By Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email and More to be released in January of 2012 by John Wiley & Sons Publishing.
More Details about the book and presentation:
Social Media has received a tremendous amount of media coverage over the past few years, but the business-to-business (B2B) approach is usually left out. Consumer sales are frequently smaller, easier and sexier, but with larger budgets. It is time for B2B marketers to learn that social media is a better fit for their type of relationship-based sales, and applying this framework to their campaigns will accelerate their marketing careers.
Lead Generation isn’t a dirty word. Social Media isn’t about hugging customers. These two seemingly at odds forces, when combined, offer the fuel needed to launch a marketer’s career to superstardom. Using never-before published methodologies and frameworks, this book will empower marketers to be a key driver of business growth and success. It exists to transform the often under appreciated marketer into a superstar to be admired by C-level executives and lauded by the sales team.
Let go of everything that doesn't make your life awesome! With three key principles and numerous practical tips, Discardia helps you solve specific issues, carve away the nonsense of physical objects, habits, or emotional baggage, and uncover what brings you joy. This SXSW reading from Dinah Sanders' new book Discardia: More Life, Less Stuff will feature staying on target, little decisions, and big priorities. Maintaining focus on what you most want to achieve in the face of a world of distractions is hard, but you can do it – even when you don't always have anyone above you helping to maintain that big picture perspective. Come hear about techniques which can help you in your work—whether you're part of a team or working on your own. Learn how to make your hour-to-hour decisions serve your longer-term priorities.
by Kevin Nguyen
BOOK READING: The Bygone Bureau (bygonebureau.com) presents their first book, "Oh, the Places You’ll End Up Hanging Around!" (Quirk Books/Random House; due out spring of 2012), an earnest, humorous essay collection about graduating from college. Editor Kevin Nguyen will read excerpts from the book, and speak briefly about how the recession has affected graduates and turning a website of long-form into a book. (Setup permitting, there may also be a ridiculous PowerPoint presentation.) Kevin is a SXSW Interactive alum. The Bygone Bureau won the Web Award for Best Blog in 2009.
by Jon Wuebben
“Content is Currency: Developing Powerful Content for Web & Mobile” is the latest, most definitive book on web and mobile content development. Using the latest research, best practices and case studies, it is positioned to change the way companies everywhere view and value their website, mobile and social media content – forever. Come find out how you can dominate your market with compelling content that connects. “Jon Wuebben has done it again. Yes, we are all publishers today, but most organizations are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. If you want the answers to why...and then how exactly to operationalize content marketing within your business, read this book!” - Joe Pulizzi, Founder, Content Marketing Institute
9th–13th March 2012