Sessions at SXSW Interactive 2012 about Blogging and Brands

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Saturday 10th March 2012

  • The Solid Verbal Live Podcast

    by Ty Hildenbrandt, Dan Rubenstein and Nick Fotis

    Four years ago, The Solid Verbal was a little-known, low-rent college football podcast started by two guys in different states who had never met. Now, after an incredible journey, hosts Ty Hildenbrandt and Dan Rubenstein find themselves at the epicenter of the sport’s online universe, covering national championships, landing spots on satellite radio and ESPN’s Grantland Network, and earning a cameo in the New York Times. How did they do it? Stop by for the full story. (And stay for the college football.)Fledgling bloggers, corporate brand managers, and agency content strategists can learn from these experiences in building a strong content brand, developing a differentiated voice, and creating a dedicated community in the age of participation. Meanwhile, fans can swing by for a candid discussion about all the latest musings in the world of college football within the comfy confines of a town that knows a thing or two about the game.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Maximilian, Driskill Hotel

    Coverage audio clip

Tuesday 13th March 2012

  • A Recipe for Success: A Blog, A Brand, A Business

    by Emily Schuman

    Writer of the award-winning blog, Cupcakes and Cashmere (and soon-to-be-published book under the same name), Emily Schuman shares how she got her start in blogging and how she turned it into a successful business. She explores the steps she took to building a trusted voice, creating a connection with her audience, establishing valuable partnerships, and how she inspires through authenticity.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Driskill Ballroom, Driskill Hotel

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