Sessions at SXSW Interactive 2012 about Brands and Business

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Saturday 10th March 2012

• More Smart, Less Stupid: PR for Better Business

  by Bob Pearson, Gary Stockman, Kathy Cripps, Mark Stouse and Melissa Waggener Zorkin

  Panelists use “ripped-from-the-headlines” business cases to spur debate on the essential truths of corporate reputation and brand management. This session is sponsored by the Council of PR Firms.

  • brand management
  • Brands
  • Business
  • Corporate Reputation
  • Public Relations

  At 11:00am to 12:00pm, Saturday 10th March

  In Room 415A, Hilton Austin Downtown