Sessions at SXSW Interactive 2012 about consumer and Brands

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Saturday 10th March 2012

  • #SxCincy Haus Party

    by CincyTech

    The #SxCincy Haus Party is from 8-11 p.m. featuring Cincinnati beer and chili and the opportunity to mingle with Cincinnati’s consumer, brand and marketing experts.

    711 San Antonio St. @ the #SxCincy Haus

    At 8:00pm to 11:00pm, Saturday 10th March

Sunday 11th March 2012

  • Brands with Benefits: Hooking Up with Good Deals

    by Tom Burgess, Sarah Fay, Florent Peyre and John Caron

    Are your customers in a long-term relationship with your brand? Do you get the feeling they are just looking for a one night stand? Or is it just…complicated? Today’s frugal consumer is increasingly likely to bounce between brands and stores to find the best deal, and competition for their love is heating up. How do you keep the flame alive with the “deal of the moment” consumer that has a bit of a wandering eye? If you’re looking for a short-term hook up with a hot little check-in app – try another panel. This session will cover long-term loyalty solutions that create the perfect marriage of today’s social, local and mobile strategies. Hear from leaders at Gilt City, Modiv Media and Linkable Networks about how brands and retailers are keeping customers loyal with in-store mobile commerce, card linked offers and daily deal programs that drive redemption. By offering your customers exactly what they want, when they want it, you can get the relationship back on track.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Capital Ballroom B, InterContinental Stephen F. Austin

    Coverage audio clip

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