Sessions at SXSW Interactive 2012 about Brands and experiences

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Sunday 11th March 2012

• Customer Experience Meet Up

  by Sean McDonald

  Where is the Customer in Customer Experience? With the democratization of the web, customer experience is consistently a top meme. Now that ordinary citizens have a voice with large brands, what does the future hold for Customer Experience? Get together with other customer experience experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a customer experience expert for your company.

  • Brainstorming
  • Brands
  • Careers
  • Customers
  • experiences
  • Meetup

  At 3:30pm to 4:30pm, Sunday 11th March

  In Boardroom, InterContinental Stephen F. Austin

Monday 12th March 2012

• Social Media Comes of Age Without the Help of Porn

  by Lisa Joy Rosner, Jason Falls, Jeremiah Owyang, Dave Evans and Katie Paine

  Years ago, it was porn sites always pushing the envelope on graphics, interactivity, engagement, commerce, and stickiness (ewww). Now, it’s social media that’s getting lucky and monetizing eyeballs. In just the past two years, social technology has changed radically: Sure, previous advances in web, commerce and web content were largely driven by the adult market. But the current focus on collaboration and content sharing is being driven by individuals sharing their actual (as opposed to fantasy) experiences with brands, products and services. Social technology is redefining—and being redefined by—the interplay among organizations, customers and communities in what’s coming to be known as social business. Our speakers are social technology hotties. They have Klout scores ranging from the high 60s to the high 80s—so these are leaders of the social media pack. They’re here to lay out the future of social business so you can jump on it and profit from it. We promise a memorable, thrill-a-minute session that’ll leave you begging for more. We promise this will be the most fun you can have at the conference with your clothes on. This session is sponsored by NetBase.

  • Brands
  • experiences
  • Pornography
  • Social Media

  At 9:30am to 10:30am, Monday 12th March

  In Capital Ballroom A, InterContinental Stephen F. Austin

  Coverage audio clip