Sessions at SXSW Interactive 2012 about Brands and Music

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Monday 12th March 2012

• Next Stage: Social Music Marketing: Bands, Brands & Fans

  The lines between the digital world and the music world have blurred. Every minute a band signs up for Twitter, posts something on Facebook or updates their website reaching millions of adoring fans around the world (aka possible consumers). It’s no secret that music is a great way to reach and connect with new consumers but today’s landscape offers more than just connections. Hear from Dan Vinh (Renaissance Hotels), Courtney Blacker (JanSport), Umut Ozaydinli (Deviant Ventures), Brad Josling (HIP Digital) and Panos Panay (Sonicbids) on how they’re using Social Music Marketing to tap into emerging bands and these bands’ marketing prowess to create new brand loyalists.

  • Brands
  • Fans
  • Music

  At 11:00am to 12:00pm, Monday 12th March

  In Exhibit Hall 3/4, Austin Convention Center

Tuesday 13th March 2012

• Juggalos: Rabid Branding, a Case Study

  by Jenny Benevento

  The Insane Clown Posse, a Detroit gangsta rap group who literally dress like clowns, have leveraged a rabidly devoted fan base to become the best selling indie band of all time (for REAL). They've accomplished this without radio airplay, major label endorsement, or any mainstream media exposure. In addition to selling millions of albums for decades, they make millions in merchandising every year. The group's brand is so far reaching that millions of people who have no interest violent clown rap have watched their viral videos.

  We'll look at what the band did historically to garner such a devoted fanbase and how you can do the same for your brand. If these clowns can make 7 figures a year, so can you!

  • Brands
  • Music
  • Video
  • Viral Marketing

  At 11:00am to 12:00pm, Tuesday 13th March

  In Capital Ballroom B, St David's Bethell Hall

  Coverage audio clip slide deck