Sessions at SXSW Interactive 2012 about Startups and Business

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Friday 9th March 2012

• We Made This, and It's Not an Ad

  by Robbie Whiting

  What if agencies and marketers created products and services, not just ads? And what if they made these things for themselves, not just for clients? They do. But tackling things like product design, creating new businesses or building complex real-world experiences requires a creative, technical, managerial and entrepreneurial spirit more associated with Silicon Valley than Madison Avenue. It demands new roles, agile approaches, external partnerships, technologies, investments and compensation models that can drive even the most hardened finance director crazy. And in some cases, it may even require a complete reboot from the ground up. The ability to make something that isn’t an “ad” is no longer optional in modern advertising. But it's certainly not easy, either. So what can we learn from the makers, technologists and agencies already playing in this space? Turns out, a whole heckuva lot.

  • Advertising
  • Business
  • Marketing
  • Product Design
  • Startups

  At 3:30pm to 4:30pm, Friday 9th March

  In Capital Ballroom B, InterContinental Stephen F. Austin

  Coverage slide deck

• Small Business Showcase

  Check out the "People's Gallery" at Austin City Hall and connect with local Austin start-ups and incubators, both in and beyond tech. The event will showcase local food & beverage companies, consumer products start-ups and more, including the government and community incubators that are supporting local product development. Meet Austin's innovators and leaders. Free local drinks, food and networking. SXSW badge NOT required to attend.

  • Austin
  • Business
  • Incubator
  • Startups
  • Technology

  At 5:00pm to 7:00pm, Friday 9th March

  In Austin City Hall

Tuesday 13th March 2012

• Starting Up in China

  by Michael LoJudice

  Launching a business in mainland China can be daunting. American Michael LoJudice, Co-founder and General Manager of Chinese music community site Caoker, provides insights into the ins-and-outs of structuring, launching, and growing a successful business in this complex environment.

  • Business
  • China
  • Entrepreneur
  • Launching
  • Startups

  At 11:00am to 12:00pm, Tuesday 13th March

  In Salon D, AT&T Conference Center

• Kevin Ready Book Signing

  Kevin Ready signs his book ‘Startup: An Insider's Guide to Launching and Running a Business’ at the SXSW bookstore.

  • Book Signing
  • Business
  • Launching
  • Startups

  At 3:15pm to 3:30pm, Tuesday 13th March

  In Ballroom G Foyer, Austin Convention Center