Sessions at SXSW Interactive 2012 about Movember and Campaigning

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Friday 9th March 2012

• Can Growing a Moustache Change the World?

  by Adam Garone and Kory Klem

  Movember is a global movement committed to raising awareness and funds for critical men’s health issues. Over the last seven years, Movember has grown from a handful of friends in Australia to the largest non-government funder of prostate cancer research in the world, with over $174 USD million in funds. This has been accomplished in part by creating and nurturing a passionate online community of brand ambassadors.

  Join Adam Garone, CEO/co-founder of Movember, as he discusses how Movember leveraged the support of a few daring partners and pockets of loyal fans to generate a global movement that saw 450,000 moustache growers in 2010. Learn how Movember captivated the attention of a demographic infamous for not discussing their health, converted them into evangelists by turning the brand over to them, and sent them off to build the campaign. Discover how inspiring supporters to become ambassadors helped Movember stay lean as it expanded globally.

  If you work with a non-profit, this is THE panel to attend. If you want to turn customers into ambassadors, this is THE panel to attend.

  Just grow it - get inspired and change the world.

  • Campaigning
  • Movember

  At 3:30pm to 4:30pm, Friday 9th March

  In Room 8A, Austin Convention Center