Sessions at SXSW Interactive 2012 about Campaigning and Social Media

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Saturday 10th March 2012

• Big Social Media Results at Small Organizations

  by Aimee Roundtree

  If you're at a small organization, you might have more great ideas and willingness to serve your community than you do time, money, or help. Lots of small organizations in your shoes--associations, societies, coalitions, departments, units, health advocacy groups, community health centers, and non-profit start-ups--use social media for outreach, education, PR and promotion. Financial and human resource limitations make social media appealing for achieving organizational goals. But don't just assume that if you build it, they will come. And, don’t limit yourself to using the same strategies as larger organizations with more resources. If you want to do big things with social media at your small organization, you have to be creative and flexible, use what works, and know thyself. This presentation will help you think through developing, implementing, and measuring an effective campaign by sharing details of success stories from professional organizations and health advocacy groups.

  • Campaigning
  • organizations
  • Social Media
  • Strategy

  At 11:00am to 12:00pm, Saturday 10th March

  In Rio Grande, Hilton Garden Inn Austin Downtown

  Coverage audio clip

Sunday 11th March 2012

• 21st Century Giving: Social Philanthropy’s Rise

  by Cheryl Contee, Claire Diaz Ortiz, Ramya Raghavan, Robert Wolfe and Michaelyn Elder

  Leaders from top social networking sites share case studies to discuss the trend of social philanthropy. People around the world are using social media in engaging and creative ways to raise money for the causes that are most meaningful to them. Our distinguished panel will enlighten you on what's happening now and what's likely to happen next.

  • Campaigning
  • Philanthropy
  • Social Media

  At 11:00am to 12:00pm, Sunday 11th March

  In Room 6AB, Austin Convention Center

  Coverage video

• Celebs & Causes: A Thin Line btwn #winning & #fail

  by Aria Finger, Noopur Agarwal, Diana Walker and Kenna Zemedkun

  Social media gives celebrities powerful new ways to mobilize millions to get involved in social causes – but it’s easy to get it wrong. On World AIDS Day 2010, Alicia Keys and a number of A-listers “digitally died,” calling on the public to resurrect them by donating $1M for HIV/AIDS initiatives. Was asking celebs to stop tweeting the best way to fight AIDS? Or was Dan Savage’s It Gets Better campaign a better approach, asking celebs and everyday people to use their social graph to address LGBT intolerance and bullying?

  Experts from media, non-profits and an actual celebrity will explore these and other cases that illuminate the power and pitfalls of using celebs for social good. Through the session, you will hear their insights on when, why and how to effectively engage talent to advance social causes -- as well as rookie mistakes to avoid. Join us for a discussion that will help you effectively harness the power of celebrity in your next digital pro-social campaign.

  • Campaigning
  • Celebrity
  • Charity
  • Social Media
  • Twitter

  At 12:30pm to 1:30pm, Sunday 11th March

  In Room 9ABC, Austin Convention Center