Sessions at SXSW Interactive 2012 about Comedy in Hilton Garden Inn Austin Downtown

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Saturday 10th March 2012

Monday 12th March 2012

  • Humanizing B2B Brands with Video & Comedy

    by Tim Washer

    Research shows that nearly 73% of people who read corporate blogs are in fact people. And one of the strongest connections we can make with another human is to make them laugh. We'll share a few comedy lessons learned from freelancing on The Onion and Conan and show how those rules can be used to create corporate social media content to breaks through the clutter. We’ll share case studies on how humorous corporate videos earned headlines in the New York Times and inclusion on ComedyCentral.com and helped expand the online community. We'll discuss simple, fun, low-budget approaches to transmedia storytelling, including web documentary series, for both consumer and B2B companies.

    At 3:30pm to 4:30pm, Monday 12th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

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