Sessions at SXSW Interactive 2012 about Education and Community

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Friday 9th March 2012

  • Mining Diversity: Developing a Community of Color

    by Trevite Willis

    Communities of color are never a homogeneous or monolithic group. So developing an ethnically diverse community will require more than focusing on statistics such as income and education levels. Knowing where to find communities, how they engage and what platforms work best are essential in developing campaigns that can reach multiple communities. The session will discuss best practices and examples from companies & brands who have successfully developed communities.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 5ABC, Austin Convention Center

    Coverage audio clip

Sunday 11th March 2012

  • Community Regenerati‚Äčon Through Digital Literacy

    by Michael Trice and Carolyn Hassan

    Imagine turning one of your city's most beleaguered and notorious neighborhoods into the home of some of the country's most innovative media projects. This panel examines how the Knowle West Media Centre in Bristol achieved just that. The KWMC's University of Local Knowledge project has inspired astounding community growth and regeneration through collaborative media. The KWMC created 800 videos about local crafts and skills; then they brought professionals together with local experts to learn from one another about everything from cars to photography to horse whispering. The project was organized through a green, world-class media centre established in one of the more troubled parts of Bristol. The panel examines how the project directors used digital media and digital art to make the ULK project a success in engaging and teaching digital literacy, as well assisting in community regeneration.
    This process involved a creative use of public space, media centre space, wikis, blogging, videography, computer classes, and sound mixing studios to combine the physical and digital into one cohesive learning environment. KWMC Director Carolyn Hassan will explain the process and answer question about the use of collaborative media for successful community regeneration.

    At 11:00am to 12:00pm, Sunday 11th March

    In Room 8A, Austin Convention Center

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