Sessions at SXSW Interactive 2012 about Content and Adaptive Experience and Localization in Hilton Austin Downtown

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Saturday 10th March 2012

• Discover the New Frontier of the Glocal Internet

  by Jack Welde, Adrian McDermott, Christine Lagorio, Dave Altarescu and Holger Luedorf

  Foursquare, Spotify, Zendesk and Smartling share how they leverage today's mega-trends - social, local, mobile, and cloud - to meet the challenges and exploit the opportunities of the New Internet. Users from India to Indiana expect to interact with brands on any device, from any location, in their native language, and via their favorite social networks. Companies that actively engage customers in this personalized way will reap the rewards of the New Internet. Do you have the tools and strategies to truly connect in this new online market? Join this session to get insight from the best. Moderator: Christine Lagorio, executive editor, Inc.com. This session is sponsored by Smartling.

  • Adaptive Experience
  • Audience
  • Content
  • Globalization
  • Glocal
  • Localization

  At 12:30pm to 1:30pm, Saturday 10th March

  In Salon B, Hilton Austin Downtown